Predictive Analytics and Data Visualization made Incredibly Easy with Watson Analytics

Sophisticated analytics and data visualization are the meat and potatoes of every business function. Plenty of complex tools are available in the market, but only experts with specialized skills could make sense of your big data. Predicting and visualizing data requires a blend of cognitive and analytical skills that convert it into a simpler and easily comprehensible human language.

What if life was simpler and businesses could interact with data in a natural manner? Imagine being Jarvis from the Iron-Man (movie) and operating the artificially intelligent computer using a natural language to dig out the data for critical decisions! Watson Analytics by IBM could make your wishful thinking come true!

What is Watson Analytics?

Watson is an artificially intelligent computer developed by IBM that can be used for most of your analytics and visualization applications. Whether you want to answer business questions, identify customer churns, analyze data points, or build a story for your marketing campaign presentation; Watson could be the perfect solution for you!

Thought process of Watson is similar to that of humans. Here’s how Watson Analytics works.How Watson Analytics works


You can ask a question to Watson and it interprets the data for you while also analyzing whether it is meaningful enough to share. It also predicts the confidence level of its answers. With easy accessibility on Cloud, Watson takes advantage of technological advancement and the cognitive powers it offers!

Why should you consider using Watson Analytics?

With innumerable options available in the market, why would you choose Watson Analytics? Here’s a comprehensive list of compelling factors that would make you want to choose Watson Analytics today itself.

  • Make Confident Business Decisions

Business decisions based on data facts and analysis seldom fail and when interpreting data gets easier, you’re bound to never fail! Watson Analytics helps you take control of the data and deep-dive into key dynamics that influence business areas after identifying them.

The simplicity of Watson is what makes it beautiful! It enables you to drill-down to the grass-root level and see the simplistic bird’s eye view of the key data. Advanced users of Watson could go further with their analysis of the findings.

  • Build Stunning Stories

Want to build your beautiful stories devoid of hassles with Watson? You could come up with stunning business reports using its ready-to-use templates along with the drag & drop functionality. The next time you think of designing an infographic or data dashboard using customer insights, you could completely count on Watson.

  • Predictions Made Easy

Finding individuals with strong predictive analytical skills could be cumbersome in today’s world! But, what if you could uncover relevant insights with an easy-to-use solution? Watson Analytics could simplify things for you like never before. There is no need to go through daunting applications, and you could begin with decision-making already even with limited technological cognizance!

  • Accessible Anywhere

Easy accessibility gives another edge to Watson Analytics. Do you face challenges of data storage, backup & security and maintenance? If yes, vanquish these problems with this smart storage solution.

Using this breakthrough natural language-based cognitive service, you could even access those business questions that couldn’t be accessed through various skill-sets or timing. With easier accessibility, you can look for simplified solutions that mitigate unnecessary impediments.

How to use Watson Analytics?

Watson Analytics is extremely easy to use, and anyone could become a data expert with its easy-to-use interface. It could ease your analytics woes very easily, and help you make winning decisions with maximum ease.

Do you want to know how to go about with Watson Analytics to predict and visualize data? Read along to get started!

First load your data, and keep a target variable in mind. Once your data is loaded, Watson Analytics allows you to select up to 5 target variables that are concurrent to the one you’re targeting. When you’re done with selecting target variables from the data set, you could begin exploring results and become an expert at analyzing key factors that drive your target.

It could be one of the best methods to analyze the underlying meaning behind your data, which could help you attain actionable insights that transform the way you take decisions!

This fascinating solution can empower your decision-making in countless more ways. Have you been Watson-ed yet? Get started with Watson Analytics here. We’d love to know how Watson made an impact in your life. Please share your experiences with us in the comments below.



Abhijeet Kotwal

Abhijeet Kotwal

Abhijeet Kotwal has more than 10 years of experience in digital marketing. He is a marketing strategist, bootstrapped start-ups from scratch to a recognized product with over million users. He has many success stories in his belt in the field of eCommerce, mCommerce, Retail, Hospitality and IT & ITES (BPO) with a proven ability for digital marketing, social media, product development and analytics. His areas of expertise include brand digital strategy, product innovation and creative design.

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