Secrets Revealed – How To Write Ads That Sell?

“When it comes to copywriting, go big or go home.”

  – David Ogilvy

As harsh as it may sound, surviving these digital times is challenging. It makes sense to push the envelope during these testing times, because of the lucrative opportunities you can uncover at every step.  With a projected compound annual rate of 5.1% in the next few years, global spending on media is touted to increase.

Have you made a place for yourself in this creativity-fuelled digital world yet? If not, now is the time. Unleash your creativity by understanding how to write ads that fetch you better click-through rates.

Why Ad Copies Matter The Most?

Ads deliver the first impression of your business and determine whether your potential customers should visit your digital property or not! First impressions last, and your copy needs to make a million dollar impact.

Lately, digital ads have become popular due to their cost-effectiveness and ability to reach a massive audience quickly. This newfound popularity has also shot up investments on ads, increasing the overall ad spending budgets.

As one of the marketing firsts, there have been reports indicating an ad spending of a projected $32.17 billion on digital ads. There can be no better time than now, to reap fruits of such lucrative opportunities in ad copywriting.

Secrets Revealed! Write Ads That Sell_rdcd2 (2)

How To Write Ads That Boost Your Click-Through Rates?

You see ads all the time, and yet only a few of them manage to grab your attention. Ever wondered why? The ones to grab more attention are effective ad copies, written with the right blend of creativity and succinctness.

Want to know how to write ads that your customers would love to click? Here are a few factors we’d suggest to help you brush up your copywriting skills:

  1. Catchy Headlines – 25 Characters That Deliver What You Promise!

While writing effective ad copies, make full use of the limited characters. Here’s what you could do to optimize your 25 characters in the best possible manner:

  • Catch attention of target audiences, considering their pain points
  • Make a promise that is delivered in the rest of your copy
  • Target natural curiosity by raising questions in the reader’s mind
  • Apprise your audience of the latest buzz – something they didn’t know about
  • Start with ‘How-To’ or a brain-influencing question
  • Use a commanding tone to tell your audience what they need to do
  • Implicate your audience using ‘You’ or indirect referencing
  • Intricately work numbers and statistics into your headline

Did you know that 8 out of 10 people read your headlines, and only 2 out of 10 read the rest of your content? Ah! That hurts, but you can change that… If you can craft a magnetic headline that turns more heads towards you.

  1. Bolster Your Copy With Information

A persuasive ad copy is indispensable, even if you have a promising headline. We all seek persuasive ad copies, but what are they truly made up of? 100% information and 0% crap! Honest facts and helpful information is what distinguishes a great copy from the rest.

Does your copy contain the information your target audience needs? If yes, you need not fret! You already know how to write ads that sell.

  1. Skip Intensifiers – Go Concise!

“XYZ is amazingly efficient at beating acne”

This opening statement can evoke audience reactions… Not engagement really, but perhaps some yawns 🙂

Intensifiers find place for themselves in literature novels that involve drama and description, but ad copies? Nah!

Ad copies are meant to be short, and unnecessary description will only irk your readers. Bid adieu to adverbs, unrequired adjectives, words such as ‘kind of’, ‘sort of’, ‘very’.
If you cannot kick your habit of including verbose items into your copy, consider filtering them out when you edit. You’d see for yourself how effective your copy sounds without verbosity.

  1. Clever Word Play – Fuelled on Emotions

Nah! We haven’t forgotten the clever usage of words as an essential ingredient to compose effective ad copies. Clever word-play is the magic weaved by crafty wordsmiths – a spell you cannot break too easily.

“Want your loved ones to look into the mirror and smile back confidently? Spread smiles with XYZ gift coupons!”

What do you say to this? Perhaps a wordsmith is not always needed to weave magic with words. Fuelling your copy with emotions could be an amazing trick to help you write an effective copy.

Don’t forget to edit your copies. Sometimes, it helps to write without editing, and make edits to your copy only at the last. A break of a few hours could work wonders for your editing! Taking a break from time to time can also rack your brains to come up with creative wonders.

  1. Compelling CTA To Strike Gold At The End!

Your Call-To-Action is not just capable of driving clicks, but also improving conversions! CTAs may have evolved over years, but the goals haven’t.

What results do you expect from your ad copy? Want audiences to sign up for a newsletter? Want them to connect with you on social media? Make sure your goals are spelled out loud and clear, so that you come up with an effective call-to-action that resonates with your goals. You need not always be clever, but more importantly be clear!

If you struggle with telling people how to respond, consider testing your CTAs time and again so that you learn to do it better. The success of an ad copy heavily rests on its CTA so do make sure you work on coming up with the right CTA!

Consider the fold position and viewability of your ads when publishing them. A strong ad copy would be futile if your ad is not viewable, because you can drive maximum action with viewable impressions.

Have you written a killer ad copy recently? Don’t forget to share your success stories and tips on how to write ads that sell with us, through your comments below.

 

Comments

comments

Priyanka Iyer

Priyanka Iyer is a content marketer at Tata Business Support Services Ltd. A writer by day and a reader by night, she likes to push the envelope with numerous possibilities in terms of digital marketing, social media and content strategies.

You may also like...

  • * Grab your visitor attention in your headline itself
    * Create interest
    * Create desire content
    * Use Call to Action word
    * Finalize your ads for errors
    * Finally Test it

    • Priyanka Iyer

      Thanks for the insightful addition Kaaviya 🙂
      You’ve summed up what I was trying to convey, beautifully !

      • O..!! its my pleasure Priyanka ..

      • O..! Thank you.. It’s my pleasure Priyanka.

        • Esther536

          I currently get paid something like $6000-$8000 /every month working from home on the internet. For those of you who are ready to do basic computer-based tasks for 2h-5h each day from your living room and gain good income in the same time… Test this task http://fave.co/1Pj7URJ

          fsafd

        • valarie.ellis

          I usually gain something like 6-8 thousand dollars /month with my internet task. For everybody eager to finish basic online task for 2-5 hours /a day from your living room and gain good income for doing it… Test this invitation http://fave.co/1Pj8UFH

          sdsd

        • kathleen.stella

          I currently get paid approximately $6,000-$8,000 every month for freelancing i do from my home. For everybody prepared to work simple online tasks for 2h-5h a day from your house and make decent income in the same time… Test this invitation http://korta.nu/NDe

        • carmen_sandoval

          I usually benefit approximately $6000-$8000 monthly for freelancing at home. Anyone prepared to finish easy online task for some hrs each day from your living room and gain good salary for doing it… Test this invitation http://korta.nu/NDe

        • sumiko.trevino

          I am gaining around 6k-8k dollars every month with my internet task. If you are eager to finish easy online task for some hrs /a day from ease of your home and get solid income for doing it… Then this task is for you… http://korta.nu/NDe

        • marion_thompson

          I currently make something like 6 thousand-8 thousand dollars /a month from freelancing on internet. For everybody ready to do simple online task for 2h-5h /day from ease of your home and gain solid checks for doing it… Then this work opportunity is for you… http://korta.nu/NDe

        • lilly.delia

          I currently benefit something like 6k-8k dollars /a month from working on the internet at home. Anyone considering to do simple freelance task for some h a day from your living room and gain valuable benefit for doing it… This is a invitation for you… http://fave.co/2bocRGL

        • pamela-simon

          After losing my old job six months ago, I was blessed to learn about this great company online that was a life saver for me… They offer online home-based work. My last paycheck after working with them for 3 months was $12000… Great thing about it was that only thing required is basic typing and a stable internet connection… http://beam.to/superb9248

        • bertie.stacy

          After being fired from my previous job half year back, I was blessed to learn about this marvellous site online that was a lifesaver for me… Providing well paid online freelancing from house. My last month check after working for them for three months was 12000 bucks… Marvellous thing about is that only requirement for this work is basic typing and access to internet… http://korta.nu/MDe

        • eva.vandiver

          Half year back,after being fired from my previous job , i’ve been blessed to find about this amazing site online that was a life saver… They provide online work for people to work from their houses. My last paycheck after working with them for three months was $12k… Amazing thing about it was that only requirement for this work is basic typing and access to internet… http://korta.nu/NDe

        • cheryl-johnson-92

          Start making $90 every day for working on-line from comfort of your own home for several hr’s on a daily base… Get paid once a week… All you need is a laptop, connection to the internet, plus some spare time… http://korta.nu/NDe

        • g.elliott

          Get 90 dollars a day for working on the net from your home office for couple of h on a daily base… Get regular payment weekly… You’ll need a personal computer, connection to the web, as well as a little free-time… http://korta.nu/NDe

        • illa.baker

          Make 90 dollars /day for working on-line from your own home for few h on a daily base… Get paid regularly on a weekly basis… Everything you need is a laptop or computer, access to the web, and some spare-time… http://ow.ly/n1nP303oO1A

        • petra.watkins

          Start making 90 dollars /day for working on-line from your home for couple of hours every day… Get regular payment once a week… You’ll need a laptop or computer, net connection, and also a little free-time… http://ow.ly/n1nP303oO1A

        • phyllis.goldner

          I usually make about $6k-$8k a month with an online job i found on internet. For those of you who are looking to do easy freelance jobs for several hrs every day at your home and make strong profit in the same time… Test this job http://chilp.it/8d93f4b

        • nannie.cotton

          One yr ago I finally left my old job and I am so happy now… I started doing a job online, for a company I discovered online, few hrs /a day, and I earn much more than i did on my last work… Pay-check i got for last month was for $9000… Awesome thing about this job is the more free time i got with my kids… http://korta.nu/MDe

        • theresia.wheeler

          It’s been one year since I left my previous job and I am so happy now… I started to work online, for this company I found on-line, for a few hours each day, and I profit now much more than i did on my previous job… My payment for last month was for 9 thousand bucks… Great thing about this is the more free time i got for my family… http://korta.nu/MDe

        • field.emma

          After 5 yrs I finally quit my last job and I never felt this good… I started freelancing online, over a site I discovered over internet, several hrs a day, and I earn much more than i did on my last work… My check for last month was for 9k… Amazing thing about this job is that i have more time for my loved ones…
          http://korta.nu/MDe

        • tanna.sullivan

          1 yr have passed since I decided to resign from my office job and it was a best decision i made in my life… I started doing work from home, over a site I found on-line, for a few hours every day, and I profit now much more than i did on my previous work… Last payment i got was for 9 thousand dollars… Awesome thing about it is the more time i got with my family…
          http://korta.nu/MDe

        • sandy.faulk

          It’s been 1 year since I abandoned my old work and i couldn’t be happier now… I started doing a job over internet, for a company I discovered over internet, several hours a day, and my income now is much bigger then it was on my office job… Last pay-check i got was for 9k… Great thing about this gig is that i have more free time with my family… http://korta.nu/MDe

        • katina.torres

          After 5 yrs I decided to abandon my last job and I am so happy now… I started working on-line, for a company I stumbled upon over internet, for a few hrs a day, and I earn much more than i did on my last work… Pay-check i got for last month was for Nine thousand bucks… Great thing about this work is that now i have more time to spend with my family… http://chilp.it/8d93f4b

        • yvette.arbour

          After 5 years I finally resigned from my previous work and I am so happy now… I started working over internet, for a company I discovered over internet, for a few hours /a day, and I make much more than i did on my last work… My last month pay-check was for 9k… Great thing about this is the more time i got with my kids… http://chilp.it/8d93f4b

        • tonyarivera

          It’s been one year since I left my previous job and I am so happy now… I started freelancing online, for this company I found over internet, for several hrs a day, and my income now is much bigger then it was on my previous work… Check i got for last month was for $9000… Great thing about this work is the more time i got with my kids… http://chilp.it/13548ef

        • teresagray90

          It’s been 1 year since I decided to leave my last work and I am so happy now… I started to work online, over a site I stumbled upon on-line, for several hours daily, and I earn much more than i did on my office work… My last month payment was for 9k… Awesome thing about this work is that now i have more free time to spend with my family… http://chilp.it/13548ef