3 Indian Startups That Growth Hacked Their Way to Success

Digital Marketing with Growth Hacking, Indian Startup Stories - Digitalmonster.orgWe do get some amazing unique ideas in life sometimes, which motivate us to keep going further, along with several sleepless nights. What do you do to make your ideas a reality? Is it just hard-work that pays rich dividends? We think it is time to get smart by hacking your way to Growth in your business using smart marketing…

The ones who have mastered the art of growth hacking with marketing would know that this catchy jargon is much more than a fancy addendum to the marketing vocabulary. More than anything, it is a mindset that makes an individual chase growth persistently.

Marketing with Growth Hacking – A Recipe for Success!

Ask anyone about successful growth hacking stories, and you’d hear big names like Facebook, Twitter, LinkedIn, etc. but these were huge brands. Have there been simpletons like us who broke free from the shackles of existing growth models, and made growth hacking work for them? And the answer is yes!

There are several people who invested in the dreams they believed in, and disrupted the Indian market by scripting success with growth hacking! Here are some of these heartening growth hack stories that did brighten up our day, and we hope they do the same for you:

  1. Housing.com

Being a part of an ecosystem that hasn’t changed a bit for many years sure gets wearisome! A majority of us would whine about the existing affairs, but the founders of Housing.com chose growth hacking. Housing.com disrupted the Indian real estate market at a time when customers were yearning for real-time information on real-estate properties that could help them get the correct picture about their prospective properties.

They provided a virtual tour of prospective homes to their customers, which reduced disappointments and helped customers. With proper information to all customers, there were more customers thronging this website and soon Housing.com won over the trust of its customers.

With map-based interfaced and sassy, designer icons, the startup emerged to win over the Internet and soon expanded quickly. There was no turning back since then, and the idea became an instant hit all around India.

  1. FreeCharge

As one of the best examples of growth hacking, Freecharge hacked growth beautifully and went on to spread their wings like no other brand. Since their target audiences were the youngsters, Freecharge went on to woo them manually, through media coverage and video spoofs.

They went on to cover colleges and recharge phones for students manually. They distributed coupons of happening places that appealed to them. The team also utilized social media to spread the reach of their services. Their dexterous planning helped them scale popularity and they soon went on to become a sought-after brand!

  1. Ola Cabs

Ola Cabs have indeed been a great ride so far! While skyrocketing with their innumerable growth stories, Ola Cabs are a great example of growth hacking success. They utilized the power of technology to leverage astounding results that have changed the face of cab services in India.

Ola Cabs provided its customers with a greater ease for online bookings and offered instant confirmations.  They use advanced technology for full information of the car being booked. This helps them leverage the power of everyday technology to ease the situations of their customers and drivers alike.

The brand is also known for its exceptional customer services, which has been winning over the trust and love of fellow countrymen and women. Such amazing brands have a long way to go, and with such amazing growth hacks, they’ve paved their ways to awesomeness already.

What are you waiting for?

You are just a few steps away from taking your dreams towards fruition. Let the facts of this post not just remain in your mind for a few seconds. It is time to blend the wonders of digital marketing into your present strategies and amalgamate digital transformation as a strategic priority.

It is time to start hacking your way to growth, and you can start right away by making Digital Transformation a strategic priority. Get into your ‘Growth hacking’ mode right now, and cast a spell on your business, because it is the only mindset that shall steer you to growth and enable you to disrupt with innovative growth!

Do you have any growth hacking success stories or questions about how to deal with various growth hacking challenges? If yes, do share your stories with us in the comments below!

Abhijeet Kotwal

Abhijeet Kotwal

Abhijeet Kotwal has more than 10 years of experience in digital marketing. He is a marketing strategist, bootstrapped start-ups from scratch to a recognized product with over million users. He has many success stories in his belt in the field of eCommerce, mCommerce, Retail, Hospitality and IT & ITES (BPO) with a proven ability for digital marketing, social media, product development and analytics. His areas of expertise include brand digital strategy, product innovation and creative design.

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