Infographic: How Powerful is the Video Marketing?

Video Marketing the Potential and Forecast

Did you know that by 2019, consumer internet video traffic is forecast to be as much as 80% of all the consumer internet traffic worldwide? That is an incredibly high percentage and shows how powerful video as a medium has become compared to text and even images.

Within the same time period, consumer video-on-demand traffic is also predicted to double. It is believed that high definition will make up 70% of this as video quality advances. Video content lends itself to high levels of engagement with consumers with more than three in four consumers saying they bought a product or service, after watching a video.

What does this mean for brands and the wider business community? Essentially, video will dominate as a communications method. Brands have already begun implementing video with half of them already using video as part of their content marketing strategies.

For a snapshot on the power of video marketing and its very bright future ahead, see the infographic below:

Inforgraphic on Power of Video Marketing and Future 2016 -

Created by One Productions for more information please visit website.

Tom Hopkins

Tom Hopkins

Tom Hopkins is the Managing Director of One Productions an integrated communications agency, with headquarters in Dublin, Ireland. Tom is a Film and Video Director as well as an Art Director. He has 22 years’ experience working in the media and communications sector.

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  • Your blog is really very good. It has cultivated a new sense of inspiration in me to start a setup of my own. I just love the way you described everything in Infographics. After reading this blog, I think anyone can use video marketing for own business.

  • Rati Sharma

    “Hi Tom, thanks for the insight which you shared on importance of video on social media and why companies should focus on using more of videos, we months back we put up an insight on how explainer video is an important part for them,
    please go through the link and share your thoughts.”