6 Reasons Why You Should Know Your Buyer Persona (And 5 Ways to Ascertain It)

You may be dead wrong…6 Reasons Why You Should Know Your Buyer Persona (And 5 Ways To Ascertain It) - Digitalmonster.org

Great content marketing does not merely involve the frequent churning out and distribution of top-notch content. Great content marketing involves creation and distribution of top-notch content to the right people, at the right time.

Thus, knowing your buyer persona is an indispensable compass in your business sojourn and a major determinant of success.

In order to not waste your time creating content which no one gives a crap about, or breaking the bank for just no cause, this article reveals the usefulness of knowing your buyer persona (or personae, as the case may be) and how to acquire information for ascertaining it.

FIRST, WHAT IS A BUYER PERSONA?

A buyer persona is simply a model individual, made by marketers, which embodies the common qualities possessed by a group of similar prospects.

In simpler terms, it’s almost like calculating the average of a set of distribution – all numbers in the set are taken into cognizance, from which a relevant number is ascertained.

A buyer persona is meant to reflect the average behavior, social status, interests, career, etc. of a certain group of prospects.

You must however, note that there can be more than one buyer persona. When this is the case, it becomes ‘buyer personae’.

6 REASONS WHY YOU NEED TO KNOW YOUR BUYER’S PERSONAE.

Knowing your buyer persona is very significant for the following reasons.

  1. IT GIVES YOU IDEAS ON THE TYPE OF CONTENT TO CREATE:

This point has already been sold out from the beginning. The major aim of creating content is to engage an audience and give information which resonates with their interests.

Formulating a buyer persona makes you capable of doing this effectively. This is because It provides insights on such things as demographic features, interests and challenges faced by a high number of prospects/audience. These in turn help you create content that’s particularly suited for them.

For example, let’s assume you own a marketing firm whose major prospects are mobile application developers. A knowledge of this will definitely prevent you from misfiring. You will be guided into writing more content on ways to solve problems that beset this set of people, specifically.

  1. IT SHAPES YOUR SOCIAL MEDIA STRATEGY:

Possessing an in-depth knowledge of who your prospects are, you are more likely to chart a purposeful and effective social media strategy.

Here, a significant benefit is your getting to know the social media platforms your prospects are likely to be domiciled in (so to say) and where exactly you can find them. No doubt, a platform like LinkedIn will be more preferable to B2B organizations than Snapchat.

Your buyer personae also enable you decide on the tone that is most likely going to lure your potential prospects.

Take a look at Coca-Cola Argentina’s news feed on Instagram:

Coca-Cola Argentina’s news feed on Instagram - Digitalmonster.org

There is no gainsaying the fact that Coca-Cola Argentina has a good knowledge of who its prospects are – fun loving youths and teenagers. It therefore effectively exploits the social medium on which they are predominant, and also shares contents that are most likely going to resonate with them.

  1. IT GUIDES PRODUCTION OF GOODS AND SERVICES:

To stay relevant and earn profit, you have to offer goods and services which are targeted at solving the problems of your prospects. Hence the significance of knowing your buyer personae, so that you’re not stuck with misguided assumptions of what exactly to produce.

You can’t offer an e-book on copywriting to prospects who are not interested in selling any product. You may as well prepare to be searching for an oasis in the Sahara.

  1. IT HELPS YOU TO PRE-DETERMINE YOUR ROI:

A knowledge of your buyer personae will help you pre-determine what your Return on Investment at the end of a given period is likely to be. You’d be able to foresee how well your marketing strategies are likely to pay off.

You are therefore left with the decision of either cranking up your expenditure or tightening your belt.

  1. IT AIDS IN SEARCH MARKETING AND ADVERTISING:

You are pushed into seeing things from your prospects’ perspective with a knowledge of your buyer persona.

You can therefore choose what keywords to rank for in your search marketing (otherwise called Search Engine Optimization) and advertising. This means you’ll be ranking for the exact keywords which you presuppose your potential prospects are likely to search for.

You also get to make the right decision on what Google Marketing Network to use – whether Google Search Network or Google Display Network, or both.

  1. IT CONTRIBUTES TO THE SUCCESS OF YOUR GUEST BLOGGING CAMPAIGNS.

Guest blogging is a sure-fire means of growing your audience-based business. And one of the metrics for determining a successful guest blogging campaign is the number of leads it procures (the total number of people who click a call-to-action, subscribe to a newsletter, or fill a landing page form).

Your buyer persona guides you in writing the right content for the right blogs (one which your potential prospects are predominant in).

HERE ARE 5 WAYS TO ASCERTAIN YOUR BUYER PERSONA.

  1. ADDING RELEVANT FIELDS TO A REGISTRATION FORM:

On a registration form, ensure you include fields which will give you relevant information about who your leads are. Research has however, proven that most people are likely to not fill a landing page form which contains more than two required fields.

Therefore, you have to be highly selective of the forms on which these fields can be embedded. Make sure it comes before the provision of a very irresistible offer to visitors.

Take a look at the registration form for Hubspot’s Inbound Marketing Certification Program:

 

Registration form for Hubspot’s Inbound Marketing Certification Program - Digitalmonster.org

Indeed, the above is purposeful and can be used to determine the type of people your leads are:

  1. CREATE A SURVEY:

After converting your leads, ensure to create a survey in which they can answer relevant questions which will help you determine the type of people whom they really are.

  1. CHECK YOUR SITE’S ANALYTICS:

Your site’s analytics will give you valuable information about your audience, especially their location. Ensure to use such tool as Google URL-Shortener when sharing links to your content on social media platform. This will help you track the location of people who clicked on your links.

Checking sites/blogs where your inbound links (backlinks) come from can also be a good way of determining your buyer persona. Reason is that it will be assumed that your blog possesses content which are precisely useful to the audience which linked to you blog.

Studying the resources where your backlinks come from can give you a tip or two on the type of prospects you are likely to have

  1. OBSERVING YOUR BLOG’S COMMENTS SECTION:

On your comments section, readers will either appreciate your job or explicate their problems. At times, they even get to add additional points which you’ve missed out. Whatever it is, the comment section helps you determine whether or not your content is deemed resourceful by your audience, and reveals such things as their interests, job, roles and of course, challenges.

Also, for blogs hosted on WordPress and Blogger, you can view the information provided by commenters who have registered on such platform.

These are key in structuring your buyer persona.

  1. LEVERAGING THE OPPORTUNITY PROVIDED BY SOCIAL MEDIA.

The strategy here is taking a few people as a sample of your prospects, then studying their social media profile to have an insight into their world.

Knowing your buyer persona is of utmost importance to your business. This article has thus given you a glimpse on how to bolster your marketing strategy by ascertaining it. All things being equal, you are set to supercharge your marketing efforts and optimize your conversion rates with strategies which revolve around this knowledge.

Deji Atoyebi

Deji Atoyebi

Deji Atoyebi is a Freelance Writer, Digital Marketer and Mobile Application Developer who specializes in growing businesses with epic content. He is also the CEO of Cray Visibility, an online resource on which he shares his knowledge of all-round digital marketing. Ensure to shoot him an e-mail or contact him on Twitter if you’ve got problems creating and distributing content that boosts your business.

You may also like...

  • Avery5658

    I currently get paid approximately $6 thousand-$8 thousand /a month from freelancing at home. For everybody ready to work easy computer-based task for 2h-5h each day at your home and gain good income in the same time… Then this job opportunity is for you… http://2.gp/G8zm

    sdfdfgd

  • Esther536

    I currently benefit around $6k-$8k a month from working on the internet at home. Those who are considering to do simple at home task for 2-5 h /a day at your home and get valuable benefit while doing it… Then this invitation is for you… http://fave.co/1Pj7URJ

    dsf

  • ruth.snelling

    I get paid roughly $6 thousand-$8 thousand on monthly basis with an internet task. So if you are eager to finish basic at home tasks for 2-5 hrs every day at your home and get solid salary in the same time… Test this invitation http://secure84.com

    dsewrttr

  • kathleen.stella

    I currently gain in the span of $6 thousand-$8 thousand /month working from home on the internet. Those who are eager to finish easy online tasks for 2h-5h every day from your sofa at home and make valuable salary while doing it… Test this work http://korta.nu/NDe

  • jeana.cox

    I usually benefit something like $6000-$8000 /every month on the internet. Everyone considering to work basic freelance tasks for 2-5 h /a day at your house and get decent checks in the same time… This is a work for you… http://korta.nu/NDe

  • mary.whiteley

    I am getting paid in the span of six to eight thousand bucks a month doing an internet task. Those who are considering to work easy online tasks for 2-5 h /day at your home and get solid salary for doing it… Then this golden opportunity is for you… http://korta.nu/NDe

  • sumiko.trevino

    I usually benefit around $6 thousand-$8 thousand /every month working on the internet. If you are eager to do easy at home task for 2h-5h every day from your living room and get valuable income for doing it… This is an opportunity for you… http://korta.nu/NDe

  • marion_thompson

    I currently gain around $6k-$8k on monthly basis for freelance tasks i do at home. If you are prepared to do simple online tasks for few hrs each day from your house and make solid income in the same time… Then this work is for you… http://korta.nu/NDe

  • chanel.macdonald

    I am gaining in the span of $6 thousand-$8 thousand /every month on the internet. Those who are ready to work basic computer-based tasks for some hours /a day from your sofa at home and make valuable income for doing it… This is a work for you… http://korta.nu/NDe

  • myrtle.evans

    I usually benefit in the span of 6000-8000 bucks every month on the internet. Everyone eager to finish easy computer-based task for few hrs every day from ease of your home and make good benefit while doing it… Test this work http://fave.co/2bocRGL

  • lilly.delia

    I usually make approximately 6-8 thousand dollars /a month for freelance tasks i do at home. For those of you who are ready to finish basic online task for 2-5 hours /a day from ease of your home and make valuable income while doing it… Then this work opportunity is for you… http://fave.co/2bocRGL

  • letitia.marshall

    I currently gain around $6 thousand-$8 thousand /a month from freelancing at home. For those of you who are eager to finish easy at home tasks for 2h-5h daily from your home and gain solid income in the same time… This is a task for you… http://fave.co/2bocRGL

  • beth.gragg

    Get paid working from comfort of home for two-six hrs daily, and start getting about $1k-$3k at the end of every week http://secure56.com

  • florence.kaler

    Start Freelance from your living room for two to six h every day, and get payment in the range one to three thousand bucks every week http://urlin.it/143a58

  • whitney.wise.93

    After being fired from my job half year ago, i’ve been blessed to find this superb site online that was a lifesaver… They hire people to work from home. Last payment after working with them for three months was $12k… Best thing about is that only requirement for this job is basic typing skills and connection to the internet… http://korta.nu/NDe

  • almahawkins

    After i lost my previous job half year back, I was blessed to discover this amazing site online that was a life saver… They offer online home-based work. Last check after working for them for three months was 12000 bucks… Best thing about it was that only thing required is basic typing and access to internet… http://korta.nu/MDe

  • willie_lawson

    After losing my job six months back, I was blessed to know about this fantastic site online that was a life-saver for me… They provide online tasks for people to work from their houses. Last payment after working with them for 3 months was $12000… Amazing thing about is that only requirement for the job is basic typing skills and access to internet… http://korta.nu/NDe

  • lynn_ortega

    Get paid 90 bucks a day for working on the net from your home office for few hr’s /day… Get regular payment on a weekly basis… All you need is a personal computer, access to the web, as well as a little leisure time… http://korta.nu/NDe

  • bales.elizabeth

    Earn 90 dollars every day for working over the internet from your home office for couple of hrs a day… Get paid regularly on a weekly basis… You’ll need a computer, access to the internet, as well as a little spare-time… http://korta.nu/NDe

  • donna.fosdick

    Start Earning 90 dollars /day for working on-line from your home for couple of hrs a day… Get regular payment every week… Everything you need is a laptop, connection to the web, and also a little spare-time… http://ow.ly/n1nP303oO1A

  • nancy.walker

    Acquire $90 /day for working online from your home for couple of hours daily… Get paid once a week… You’ll need a laptop, net connection, as well as a little free time… http://ow.ly/n1nP303oO1A

  • sandy.faulk

    It’s been 1 year since I decided to abandon my last work and I am so happy now… I started doing a job on-line, for this company I discovered online, for a few hours a day, and I make much more than i did on my last job… Last paycheck i got was for Nine thousand dollars… Great thing about this work is that i have more time for my loved ones… http://korta.nu/MDe

  • katina.torres

    1 year ago I finally abandoned my last job and it changed my life… I started freelancing over internet, for this company I discovered online, few hrs a day, and I profit now much more than i did on my last work… Last paycheck i got was for 9000 bucks… Superb thing about it is that i have more free time for my kids… http://chilp.it/8d93f4b

  • lissette.lynn

    It’s been one yr since I decided to abandon my office job and I never felt so good in my life… I started freelancing over internet, for this company I stumbled upon over internet, few hrs a day, and I profit now much more than i did on my previous job… My paycheck for last month was for 9000 dollars… Great thing about this job is the more time i got for my family… http://chilp.it/8d93f4b

  • yvette.arbour

    It’s been 1 year since I decided to abandon my old job and i couldn’t be happier now… I started freelancing over internet, for this company I found online, for a few hrs each day, and I make much more than i did on my last job… My last month check was for Nine thousand bucks… The best thing about this gig is the more time i got to spend with my family… http://chilp.it/8d93f4b

  • elizabeth.brown

    1 yr ago I finally quit my old job and it changed my life… I started doing work over internet, for this company I discovered over internet, several hrs daily, and my income now is much bigger then it was on my previous job… My last month paycheck was for Nine thousand bucks… Great thing about this job is that i have more free time for my family… http://chilp.it/8d93f4b

  • mcclain.maria

    1 year ago I finally resigned from my previous job and that decision changed everything for me… I started doing a job online, over a site I stumbled upon online, for several hrs each day, and I profit now much more than i did on my old job… My last month pay-check was for 9k dollars… Superb thing about it is the more free time i got for my family… http://chilp.it/8d93f4b

  • hilda.conerly

    After 5 years I quit my previous work and that decision changed everything for me… I started doing a job on-line, over a website I found online, for several hrs /a day, and my income now is much bigger then it was on my last job… Last payment i got was for Nine thousand bucks… Amazing thing about this gig is that i have more time for my loved ones… http://secure54.com

  • jeannegonzalez

    After 5 yrs I finally left my previous job and it was a best decision i made in my life… I started working from my house, for a company I discovered on-line, several hours /a day, and my income now is much bigger then it was on my office job… Last check i got was for $9k… The best thing about this is the more time i got to spend with my family… http://urlin.it/143f7e

  • virginiamoody90

    One year ago I finally quit my last work and I am so happy now… I started working on-line, for a company I found online, few hrs each day, and I make much more than i did on my old job… My last month check was for $9k… Amazing thing about it is the more time i got for my family… http://urlin.it/143f7e

  • carma.rodriguez

    Fourteen months ago,after resigning my office job , i’ve had fortune to get introduced to following amazing freelance job opportunity on internet that literally saved me… They hire people to work from home. Last check after doing this work with them for four months was $10k… Best thing about it was that the only requirement for this gig is simple typing skills and access to internet… https://www.facebook.com/Internet-Jobs-for-US-UK-Australia-Canada-and-New-Zealand-1585996635048445/app/190322544333196/

  • cynthia-rowe

    I’ve made $84 ,000 right now sometime this year working on the internet while I am a full time college student . I’m by making use of an online business money making opportunity I discovered and even I’ve generated such decent money . It is extremely user friendly so I am just too glad that I found out about that . The possibility of success within this is long-term . Here’s exactly what I do>>> http://www.facebook.com/Canada-and-UK-home-job-employment-734519513357824/app/190322544333196/

  • ashley.reynolds

    I’ve earned $84 ,000 to this point sometime this year working on the internet and also I’m a full time university student . I’m taking advantage of a web business project I heard of and also I’ve earned this kind of great money . It is actually undoubtedly user-friendly and uncomplicated so I’m just so delightful that I discovered out about that . The potential using this is endless . Here’s everything I do>>> http://www.facebook.com/Canada-and-UK-home-job-employment-734519513357824/app/190322544333196/

  • mwaits

    I’ve earned $84 ,000 up to now this season working via internet and consequently I am only a full time university student . I’m taking advantage of a home based business opportunity I discovered and consequently I’ve made such type of decent money . It’s extremely user-friendly so I’m just so satisfied that I discovered out regarding it . The possibility of success with this is never ending . Here’s stuff that I do>>> http://secure59.weebly.com

  • rebekah.martinez

    I’ve earned $84 ,000 by far this season working on line however I am a full time student . I’m implementing an online business project I discovered and I’ve earned this kind of decent cash . It is undoubtedly simple to use not to mention I’m just so thankful that I discovered out about that . The capability with this is limitless . Here’s stuff that I do>>> http://secure99.weebly.com

  • bernice.osbourne

    I’ve earned $84 ,000 to this point this holiday season working via internet and I am a full time student . I’m using an online business opportunity I read about and I’ve earned this kind of decent earnings . It’s undoubtedly simple to use not to mention I’m just very happy that I found out about it . The capability using this is long-term . Here’s what exactly I do>>> http://secure34.weebly.com

  • marjorie-may

    I’ve made $84 ,000 till now now working over the internet moreover I’m a full time college student . I’m benefiting from a business online opportunity I read about and consequently I’ve made such great money . It’s extremely convenient to use and also I am just very happy that I discovered out about that . The possibility of success using this is endless . Here’s what I do>>> http://secure77.weebly.com

  • margaret.herzog

    I’ve earned $84 ,000 until now sometime this year working online and also I am a full time college student . I’m by making use of a home business opportunity I heard of and after that I’ve made such good money . It is extremely simple to use and I’m just very thankful that I discovered out about that . The possibility of success using this is never ending . Here’s everything that I do>>> http://secure60.weebly.com

  • glenda.frye

    I’ve made $84 ,000 at present these days working over the internet and consequently I am a full time university student . I’m by making use of a business online project I found out about and also I’ve generated such great money . It’s undoubtedly convenient to use and also I’m just so glad that I found out about it . The possibility using this is limitless . Here’s what exactly I do>>> http://secure37.com

  • monica.bickham

    I’ve generated $84 ,000 at this time now working on-line moreover I am only a full time student . I’m using a web business marketing opportunity I heard about and additionally I’ve made such type of decent earnings . It’s extremely convenient to use and also I’m just too satisfied that I discovered out about that . The possibility with this is long-term . Here’s what I do>>> http://newyr91.weebly.com

  • e_crowder

    I’ve generated $84 ,000 till now these days working over the internet while I’m a full time student . I’m using a web business opportunity I found out about and after that I’ve generated this kind of good money . It is actually undoubtedly so easy to use and I am just too very happy that I discovered out regarding it . The capability within this is long-term . Here’s exactly what I do>>>
    http://disq.us/url?url=http%3A%2F%2Fsecure64.weebly.com%3AGdQscJtw6934MLK7sPtIn4vntcU&cuid=1461806

  • janet.pemberton

    I’ve earned $84 ,000 already sometime this year working on-line and I am a full time university student . I’m taking advantage of a business online money making opportunity I heard about and even I’ve generated such decent earnings . It is actually extremely user friendly and also I’m just too thankful that I found out regarding it . The possibility of success using this is end-less . Here’s everything I do>>>
    http://disq.us/url?url=http%3A%2F%2Fsecure50.weebly.com%3AU6FCJ3ziWxFPZ0hojZYVLn5lpq4&cuid=711086

  • murray.shirley

    I’ve earned $84 ,000 so far this season working on the internet and consequently I am only a full time student . I’m using a business online money making opportunity I heard about and also I’ve made such decent cash . It’s undoubtedly convenient to use so I am just so satisfied that I discovered out about it . The possibility with this is end-less . Here’s stuff that I do>>>
    http://disq.us/url?url=http%3A%2F%2Fsecure60.weebly.com%3A9PwzMi4DpLLpQz0MnrJh3KUnBlY&cuid=424372

  • dorothy.mason

    I’ve earned $84 ,000 up till now sometime this year working over the internet moreover I’m a full time student . I’m benefiting from a business online project I discovered and I’ve generated such great money . It’s undoubtedly simple to use not to mention I’m just too very happy that I found out regarding it . The capability within this is never-ending . Here’s everything that I do>>> http://time73.weebly.com

  • cindy.jackson.90

    I’ve made $84 ,000 until now these days working on the internet but I’m a full time college student . I’m utilizing an internet business project I found out about and even I’ve earned such type of decent money . It is really so easy to use so I’m just so glad that I discovered out regarding it . The capability using this is limitless . Here’s what I do>>>
    -> START WORKING IMMEDIATELY!!!! <-

  • hope.whelan

    Analyse following report to learn how a single parent was able to acquire $89,844/year in her spare time on her computer without selling anything>>>
    -> START WORKING IMMEDIATELY!!!! <-

  • Look at following information to figure out how an individual mom was able to acquire $89,844/year in her spare time on her computer without selling anything>>>
    -> START WORKING IMMEDIATELY!!!! <-

  • Go through following article to figure out how an individual mother was able to make $89,844/year in her spare time on her PC without selling anything>>>
    -> START WORKING IMMEDIATELY!!!! <-

  • Take a look at following article to discover how a single mom was able to make $89,844/year in her spare time on her personal pc without selling anything>>>
    -> START WORKING IMMEDIATELY!!!! <-

  • Albert Klausevits

    Good article and business idea. Today this branch is perspective and develop very fast. It is cheap and profitable industry later. Maybe you’ll be interested in this information: https://clever-solution.com/Digital-Marketing