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Clicks on your website are good, but if you really want to move up in the search rankings, you need to start thinking about how long people stay on your site. The sophisticated algorithms used by search engines like Google attempt to measure engagement, so the time spent on your site is important. And that’s one of the reasons why videos have become such an essential part of any website design. But not all videos are created equal. Potential customers…
Search Engine Optimization (SEO) is an assorted set of techniques and tactics that help supercharge websites for search engines like Google, Bing, etc. The allure of SEO is ubiquitous. Whether you are a megalith or a fledgeling that has just learned to fly, if you aren’t utilizing the power of SEO, you are most likely digitally underdressed. But we know you aren’t so let’s get our focus to understand what SEO ROI is. This doesn’t seem as difficult as to…
Ubiquitous internet, affordable smartphones and barrage of free information have irreversibly changed the shape of customer buying funnel. It is no long linear and in fact, it is so dynamic that companies should not assume anything other than the fact that it has a customer at the centre of it. The characteristic digital density for every industry is different along the funnel. Some industries like ICT (Information & Communication Technologies) have become highly digitalized while others like Pharmaceutical industry are…
Concise Introduction Growing a business is not an easy task, and it takes a lot of struggle and hard work to get success in your business. Not everyone or business can get success in marketing business or digital marketing business, but there are tricks that can help revamp the condition of a struggling business. Every business owners want to stay ahead in the curve however in practical world it is not possible, but there are ways accompanied by hard work…
Setting AdWords Bids – As a quick overview, you need to set your basic AdWords Bids. Before getting a start into the major strategies, consider the fundamentals. Those steps start with simply signing into the active AdWords account you have. Here is where you look for the Campaigns tab that gives you direct access to your data. Here, you’ll find the option called Display Network tab. There you find targeting methods you can choose from and places to make bid…
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