Clicks on your website are good, but if you really want to move up in the search rankings, you need to start thinking about how long people stay on your site. The sophisticated algorithms used by search engines like Google attempt to measure engagement, so the time spent on your site is important. And that’s one of the reasons why videos have become such an essential part of any website design.
But not all videos are created equal. Potential customers are much more likely to stick around when a visually arresting video is presented to them. And without a doubt, explainer videos are one of the best ways to make that happen. Let’s look at ten reasons why explainer videos are a must-have for your business.
#1. Explainer videos are attention getters
Rather than present a confusing customer-facing web page, putting your ideas into a concise and engaging explainer videos will grab the attention of your potential customers right away.
#2. It’s easy to share explainer videos
A well-constructed explainer video tells the story of your company in an engaging and entertaining fashion, and they’re easy to share via social media channels. Posting an explainer video front and center will make it easy for your customers to spread the word about you!
#3. Explainer videos can present and reflect your company’s personality
Experts agree that in these days of massive online retailers, you need to develop a company personality or DNA, that communicates with the public. The visual dynamic of the explainer video is a great way to create an indelible impression on your customers, developing your personality and a sense of trust in you and your products.
#4. Explainer videos present info in an engaging way
Ever sat through a boring meeting filled with PowerPoint slides and pie charts? Why do that to your audience? Explainer videos take graphic information and bring it to life, creating a compelling animated tour that drives your story home. An explainer video can be the difference between two minutes of rapt attention and potential sales, versus someone who’s bored and ready to move on.
#5. Explainer videos help your audience remember you
Studies have proven that most people are visual learners – they remember more of what they see than what they read. Play to that tendency with explainer videos and your potential customer base has a much better chance of remembering the story you want to tell about your company.
#6. Tour the features of your product more effectively with an explainer video
There’s nothing worse to the customer than to have to read through lines of text to understand the key benefits and features of a product. With an explainer video, you can go beyond telling, and show your target audience what your product does and how it will work for them.
#7. Generate “buzz” with your explainer video
Images and dynamic video presentations generate more interest about your product than static webpages and text will. The vast majority of internet users expect to see videos and the majority of them will take the time to watch videos online. Don’t miss the opportunity to create an impression with a well-produced explainer video.
#8. Improve your search rankings by employing explainer videos
Stats prove that static and stale websites don’t rank well in customer engagement and consequently yield poor results in search engine web rankings. To make a move up the rankings, you’ll need to capture and engage with your audience. Using an explainer video is one of the best ways to start the process.
#9. Use explainer videos to drive web traffic
Every company dreams of “going viral.” But your company and products will never do that without the helping hand of the video. Crafting an explainer video that catches the attention of your audience is a great way to give yourself a better chance of making that big hit.
#10. Use explainer videos to increase conversion rates on your pages
If there’s one rule that almost applies to sales, it’s ‘show, don’t tell.” Customers who understand what you’re selling and the benefit to them are much more likely to pull the trigger and purchase your products. The explainer video is an excellent medium to create this valuable selling dynamic.