3 Ways to Use Omni-Channel Strategy for Better Customer Experience In Retail
Last updated on Mar, 16 2017
Omni-Channel Retailing – What you need to know?
If you thought the digitally aware e-tailers have it easy, you could be wrong… Customer preferences are fast-changing and retailers and e-tailers are both equally disconcerted. Contrary to popular belief, Omni-channel retail is not restricted to online retail portals, but a combination of mobile, e-tail and brick-and-mortar. Omni-channel is about having both – a physical and digital presence. This overlapping of digital and physical presence is indispensable for an end-to-end seamless, customer experience.How to Maximize Omni-Channel Retail Opportunities?
Wouldn’t you love to have your customers become your brand advocates? With the right Omni-channel strategy, you can boost your sales per customer visit, increase customer satisfaction, which leads to improved customer retention and brand loyalty.Here’s how to make customers fall in love with your retail store using an Omni-Channel Strategy:
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Drive Sales Performance with Marketing
- Increase brand awareness by being on top-of-the-mind of your customers
- Follow customer purchasing behavior using real-time data from sales channels
- Measure return-on-investment of campaigns
- Leverage specific events and occasions to boost sales and promotions
- Implement customer segmentation strategies for targeted marketing
- Drive free organic traffic by active management of multiple channels
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Re-Engineering Supply Chain
- Effective management of orders with assistance in
- Order routing
- Returns Management
- Order Splitting
- Tax Calculations
- Payment Processing
- Partial Shipments
- Order Exception Management
- Store fulfillment with functions for
- Shipping
- Pickup
- Collection
- Single view of inventory with real-time, accurate information about stock levels and specific information about orders
- Increased efficiency in meeting the challenges of orders coming from brick-and-mortars, online channels, smartphones or other channels
- Customer-driven delivery options that enhance customer experiences
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Omni-Channel Strategy for Unified Customer Experience
- Personalized interactions for deeper impact
- Hassle-free experience on the channel of customer’s choice
- Non-intrusive, yet easily accessible point of contact for quick resolutions
- Complete flexibility that yields maximum value for customer
- Recognize individual customers along with details of their prior interactions across all channels
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