SMS Marketing Strategy to Maximize Any Holiday

The end of the year is one of the most critical times for any business. It is when most consumers are more willing to splurge and purchase gifts for their loved ones in the spirit of the holidays. This season is a time for joy and reflection, but it is also a time for businesses to maximize growth opportunities. However, not all businesses have an easy time during this period. Some companies are just starting and must do all they can to excite customers about their products or services. Others might struggle to keep up with their competitors and find ways to stand out. Regardless of where you are, you can implement some strategies to ensure your business can take growth opportunities when they come. One option you can explore for your business is SMS Marketing.
This article will discuss effectively utilizing business SMS promotions during the holidays.

What is SMS Marketing?

SMS marketing involves sending text messages to customers. It helps businesses engage their target audiences, provide customer support, or send targeted offers. SMS marketing works by sending your customer an SMS with a link to your business website and tracking whether that person visits your site. Upon clicking on the link in the SMS message, customers will see a landing page where they can learn more about your offerings, sign up for more information, or avail of a product or service.

5 Ways to Maximize Your SMS Promotions Strategy During the Holidays

The holidays are a busy time. However, if you plan accordingly, it also gives your business prime opportunities to profit significantly. If you want to utilize SMS marketing strategies during the holidays, here are some ideas you can incorporate into your plans.

1. Time-sensitive messages

During the holidays, businesses will vie for their customers’ attention to increase their sales and close the year strong. For this reason, competition becomes stiff, making it harder for small players to stand out. To avoid this problem, consider sending time-sensitive messages. Sending a message about a limited-time promo can ensure that your customers get the information they need when they need it most. Say you are offering a sale or special promotion during the holidays. In that case, you should send a text highlighting your holiday-specific offerings. However, if you want to ensure your customers know about it as soon as possible, you should send the message before the holidays. Notifying your customers about your holiday promos in advance can help them plan their purchases before the holidays take over their lives.

2. Happy texts and holiday greetings

You may be tempted to exclusively send product- or service-related messages when using SMS marketing during the holidays. However, sending more personalized greetings and happy texts is a great way to maximize your SMS marketing strategy’s potential fully. On top of hard selling their brand, some companies greet customers via SMS on their birthdays and anniversaries. Others also send texts saying “Happy Friday!” every week. This approach builds goodwill, encouraging their customers to repurchase from them. You can follow this strategy to retain your customers. Themed or happy messages during notable events like the holidays will make your customers feel valued as unique individuals. While these messages do not directly contribute to your bottom line, they can help build brand loyalty and improve your image. Attracting loyal customers may also lead to more sales, which is always good for business.

3. SMS-exclusive offers

SMS-exclusive offers are deals and promotions that customers can only redeem through mobile campaigns. Your customers cannot get them through any other channel, like email or social media. These offers give customers something they cannot get anywhere else, making them feel special for patronizing your brand. It is an effective strategy because it builds trust between you and your customers, letting them know you reward them for being loyal to your brand. Furthermore, it makes sense to use this strategy during the holidays because everyone wants something more unique than the usual offering they can get year-round. If you create a sense of exclusivity, your customers will feel like they are getting something special and may even spend more money on things they “must have.”

4. Offer gift ideas as a service

Gift ideas as a service are a great way to utilize SMS marketing during the holidays. This approach allows your business to provide customers with gift ideas for their loved ones, making it easy for them to purchase items perfect for each person in their life. It is also a great way to build up excitement around your brand. For example, if you are a retailer or service provider, you could offer gift ideas based on what people have previously bought from you. This service will help create an emotional connection between the customer and your brand, which can lead to loyalty and repeat business.

5. Order and confirmation notifications
SMS marketing is a great way to keep your customers informed about their orders and shipments, especially during peak seasons like the holidays. You must note that you can use SMS marketing for more than order confirmation messages. You can also send order updates, shipping confirmations, and tracking numbers for each customer’s order. These messages will help customers feel more confident ordering from your brand during peak seasons because they will know when you shipped their order and how long it will take them to receive it. One of the most effective ways to use SMS marketing for order confirmation messages is by incorporating automation into your messaging strategy. Automation allows you to set up rules in advance so that whenever someone places an order on your website or mobile app, they will receive a text message confirming their purchase.

Spread the Holiday Cheers with SMS Marketing
The holiday is a hectic season for customers and businesses alike. Consumers frantically secure gifts for their loved ones while brands plan creative ways to engage their audience during this time. Fortunately, an SMS marketing strategy can effectively keep customers aware of your brand, build loyalty, and, more importantly, help you make a profit. We hope these SMS marketing strategy tips will help your business be more fruitful during the holiday rush.