Last updated on Apr, 27 2020
In this post, you will learn the best ways of using Snapchat for Small Business
Snapchat started as a platform dedicated to preteens and teens. It was a camera that turned people into puppies and someone spitting rainbow. But now Snapchat has expanded and has become a severe competition to social media giants like Facebook and Instagram. Snapchat launched in 2011, and now in the year 2020, Snapchat has become one of the top 15 most used social media platforms in the world. Most of the users of Snapchat are still young people, and this is what makes it favourable for many. If you want to target a younger audience .i.e., from 14-35, this is the best place for you. Billions of photos and videos are shared across this platform, and the platform is still growing. If we compare it to Facebook or Instagram, Snapchat is not ahead of them in size, but it is ahead of them in engagement rate and new users signing in per day. Therefore if you use this platform smartly, you can tap into a vast audience. You cannot ignore the power of the youth because they are the one that will run the economy ahead. Therefore, if you are not using this platform, this is one of the factors affecting the productivity of your social media marketing. Moreover, according to a study, it was found that 60% of all smartphone users are now on Snapchat. But Snapchat for small business marketing is different from all other social media marketing as there are no hashtags, comments or likes, URL and links are unknown here. Here, you can build your audience only by engaging with them and by uploading quality content. There is no shortcut here.Here are the Top Tips on How to Use Snapchat for your Small Business Efficiently and Effectively
1. Post to your story often
You have to ensure that you are active on the platform so that people can discover you and thus engage with you. No keywords or hashtags work here, so the only option you have is to post daily to your story. Anything you post will disappear in 24 hours; therefore, you should ensure that you post something new every day, and thus this will keep your brand fresh in the minds of followers. Don't get excited and post 20 stories at a time. This is not at all productive. If you do so, people will just skip through your stories to get over with them. 4-5 stories are enough for a day.2. Promote your Snapchat for Business account on other marketing channels
To make your Snapchat strategy successful, you need followers. Rather than being dependent on your content, you can target users following your business accounts on other platforms. This is a significant step, especially if you have just created a Snapchat account as no one will know that you are there unless you tell them. Therefore you should include this in your social media project scheduling. You can promote your Snapchat account on your Instagram or Facebook page. You can also add a link to your youtube account. Tell your subscribers to subscribe to your Snapchat account. This will ensure that you get subscriptions on your page and your account will be discovered.3. Create a sponsored lens
People at Snapchat love to use lens! Snapchat has plenty of filters that can make a black and white photo, can set a tiara on your head, can turn you into a cute dog, etc. There are video filters that can change the pitch of your voice, make your eyes broad and disappear your nose. These filters were created to make the platform fun for users, but now businesses can create sponsored filters as well. Super Bowl used this strategy, and it proved to be the best Snapchat campaign on record.4. Let social influencers take over the account
Influencer marketing is great to target a specific audience that shares the same niche as your brand, and it is pocket-friendly too. Therefore it is an excellent idea to include this strategy in your Snapchat marketing project execution. Influencers already have a steady following, and by a single agreement, you can expose your brand to their audience. You just have to allow someone else to take over your Snapchat account. You need to pay the influencer unless you have a mutual agreement.5. Feature user-generated content
Make your subscribers engage with your brand. You can do so by asking them to send you photos or videos of them interacting with your brand or using your products. You can then repost the content on your story and thus to be on your story, and people will use and buy your product. A great way to encourage user-generated content is by running contests or promotions. Host a contest and give the winner something. A gift will encourage them, and thus you will get higher engagement. This will increase your Snapchat marketing project scope.6. Offer discounts and promo codes
When the business is not a boom, and you are making no new product, you would find it challenging to find something to post in your stories. You can use this time to motivate your users to engage with your brand, and you can do so by offering discounts or promo codes in your stories. This will drive sales and increase conversions. This is the right project proposal for you at this time. This is the time to post business-related stories.7. Promote your new product
Eon Musk taught us that the best way to sell your product is to sell it before launching it in the market. This creates the necessary hype, and thus your sales will skyrocket once you launch your product. Here's the thing, updating news or new product launches on your website is good, but you have to change your project roadmap here. Average consumers may not visit your site daily, but they connect with your social media accounts daily, and therefore if you want to say something to people, you should use your Snapchat account. Directly promoting your product will not get you customer engagement, and they may skip your stories. Therefore you should try to make it as exciting as possible.8. Provide exclusive access to your customers
People don't want just to see your products. If you want them to be interested in your brand, you have to provide them with exclusive access. That means they can see behind the scenes content. And you can give this via your stories. Your stories can help them feel this exclusive feeling. Show your followers what it's like in your office or production facility. If you are in an event, take snaps of the action backstage. This will give them a VIP experience.9. Reply to your followers:
68% of followers say the reason why they stop using a particular brand is that they don't think that the company cares about them. The only way to create engagement is not by uploading content to your story. Replying to your subscribers is a great way to increase user engagement. Followers may respond to your stories and send you direct messages. By sending replies to them, you are showing that you care about them, and this will highly increase the chances of them to engage with your business.HOW WAS THE ARTICLE?
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