Customer Experience

How to Create the Optimal Brand Architecture

Branding your business is the important step in improving your marketing efforts and allowing you to stand out in the market. A brand helps increase business recognition… Read more »

Impact of Digital Marketing on Buyer’s Journey in Pharma Industry

Ubiquitous internet, affordable smartphones and barrage of free information have irreversibly changed the shape of customer buying funnel. It is no long linear and in fact, it… Read more »

Why Your Customers Already Love Conversational Commerce

You’ve heard of the persistently trending buzzwords in e-commerce: omni-channel strategy, SEO and growth hacking. Conversational commerce is set to become the next big thing, with the… Read more »

Best Examples of Customer Appreciation to Brighten Thanksgiving Day!

The most awaited holiday of the year is finally back… Aren’t you excited about the sumptuous feasts and the wonderful times with your family? Thanksgiving is the… Read more »

3 Ways to Use Omni-Channel Strategy for Better Customer Experience In Retail

The emergence of tech-savvy consumers have changed the face of Retail Industry and forced retailers to pause and reassess their marketing strategies. With emergence of digital technologies, one… Read more »