Everyone who is has serious intentions of progressing in the business world, invests in a digital marketing campaign. Although it is good to focus on attracting your target audience and building a community online, it has become progressively harder to do so.
The reason for this is because there is just too much competition and it’s harder to get noticed. A decade ago, it would have been a lot easier to rank for a keyword you want, and to optimize your website. Today, content standards are significantly higher, so you’ll have to rise to these expectations.
Using images to help you increase conversions and grow your customer base is a really good idea, but if it is to be successful, you’ll need to follow certain norms. We will provide some suggestion on how to create photography that will be easier to notice, and that will help you with user engagement. It is worth mentioning that investing primarily in photography is a prudent decision nowadays.
Web design is more expensive, and it is not as effective as before. By primarily focusing on social media platforms, you can generate a larger user base, and then proceed to create a better website. To do this, you’ll need quality images, and here’s everything you need to know about them.
Use a high quality camera
For your photos and photos of your employees, as well as product photography, you should use a high definition camera. If these images are high quality, they will look more professional, and it will be easier for them to stand out.
You will also need featured photos for the content you share, and for designing your profiles and website. These are not necessarily photos you need to create yourself, as you can buy them on websites that sell professional photos.
By appearing more professional online, you increase your credibility and people will be more likely to click on the content you share. You want to have a good click through rate and low bounce rate, and quality images really help in this department. Users who like what they see on your website or social media page will likely stay and browse your content.
Cut out the distraction
Simply taking the photos with a high definition camera won’t be enough; you need to make some extra efforts to make them look more professional. It is good to take high resolution photos, because almost all of your images will need to be cropped.
The reason behind cropping your images is to remove unnecessary distractions and to put greater emphasis on the main element. This also makes your images simpler, which is another good thing for digital marketing that will be explained later.
Use photo editing tools
One of the crucial tools for creating images for digital marketing purposes is Photoshop, or any other photo editing services. Using these tools, you can edit your photos and make them look truly awesome. You can remove any irregularities and create a truly pristine face. You can manipulate light and create an image that looks way more alluring than its raw version.
Unfortunately, navigating and using photo editing tools requires a bit more proficiency, so it is not something you can do on your own without any prior experience. Luckily, you can either hire someone or simply outsource photo editing services to a company that has a team of experts.
Now to move on to more concrete advice on what your photos should look like if they are to make a significant impact. Basically, there is something called hierarchy of elements, and it is used for creating powerful images or any other sort of visual content like infographics.
The idea is to place the main elements in the eye’s path, since whenever we read or observe something, our eye motion has a certain pattern. The eye moves in an “F”, “E” or “Z” pattern, so the important elements should be in the upper left corner, where they can be noticed immediately.
Of course, this applies if you are creating more complex images, but for product photography and portraits, where the main subject is basically the whole image, you do not need to worry about these rules.
Contrast, typography and logo
Images need to help you establish your brand identity, engage users and motivate them to make a purchase, and they should be easy to notice. If you rely on colors that have good contrast, your content will be easy to see, read and comprehend. Also, every image you share needs to have your logo and company name on it.
This should be in a part of the image that is not in the main focus, so a bottom right corner is a good place for these elements. By doing this consistently, you ensure that your logo and brand name are remembered and more easily recognized in the future.
Simplicity is your friend
Lastly, let’s go over why you need to use simple images and to clarify what this implies. A simple image is not burdened with too many details; it has a simple message that motivates the shopper, and it is easy to comprehend. In other words, simple images are not a big investment in terms of time.
The user won’t have to stop and look at it for five minutes to either understand the point or to read the text you used. This is a safe bet, because users don’t have much time to check everything in depth; they see an image, give it five seconds tops, and move on. So, your photos need to be to the point, if you want them to provoke further action, otherwise the user won’t even bother looking.