Setting AdWords Bids – As a quick overview, you need to set your basic AdWords Bids. Before getting a start into the major strategies, consider the fundamentals. Those steps start with simply signing into the active AdWords account you have. Here is where you look for the Campaigns tab that gives you direct access to your data. Here, you’ll find the option called Display Network tab.
There you find targeting methods you can choose from and places to make bid changes. Check to see that your settings for bids are accurate and consider activating the Enable Custom Bids option. The Edit menu here lets you alter Change Max where you can enter a new bid and save it for the campaign you selected.
This is the basis of what you’ll do for your campaign management. Below are more strategies to consider.
Location Bid Adjustments
Making bid adjustments helps marketers calibrate their control over ads and where those ads are shown. This often happens when you find a specific area in you strategies that generate better leads. Doing a bid adjustment is how you take into account new information and then profit from it. It can be done by either increasing or decreasing bids.
Adjusting bids based on location is about looking at the responsiveness of a targeted group in a specific area. Bids can, therefore, be adjusted to accommodate location, and that’s not it alone. Bid adjustments take into account changes in topics, time of day, audience interest, device usage, placements and lists.
Your objective is to understand the tools. Know the resources, so they can be used to your greatest advantage. Start with knowing the need for adjustments and where those adjustments can be made.
Remarketing Lists for Search Ads
Marketers often take into account the past activity of a controlled population they’ve dealt with before. This is usually called re-marketing and occurs with a specialized list of potential leads to target. Doing so is actually a feature and added bonus within your Google AdWords account. Remarketing lists consist of targeted people who’ve seen your website and are tracked for it.
When those same people use a search engine for related topics, you get priority in your bids and within the search results of these listed people. This is simply another step to take for peaked performance. But be aware of the technical side of this benefit and to use it properly. The advantage is only possible for “all features” campaigns and “Dynamic Search Ads.”
Also, remember to adjust ads to the keywords likely to be used when visitors to your site continue their search through a Web engine. This also gives you the best leverage when targeting lists.
AdWords Automatic Bidding
Not every trick in the book is for every marketer, and we admit that. Though automated bidding provides tremendous results, many marketers feel it’s not for them. But the fact is, this technique takes the challenge away from setting the right bids in time sensitive situations. It simplifies your ability to automate larger strategies and with little work done.
When you don’t have the time, putting optimal keywords into a Target CPA set lets AdWords automatically adjust your bids when you’ve inputted specific CPA goals to reach. Talk about something being easy. There’s an advanced algorithm working for you when doing this. That targeting mechanism increases conversions by learning and analyzing your data or activity.
There are six basic strategies to consider when relying on automatic bidding, and they appear as tools in AdWords. One strategy is Maximize Clicks that sets your bids to get more clicks. Target Search Page Location gives marketers the tools to get to the top of search results. The Target Outranking Share feature lets you automatically bid to beat out certain domains.
Using the Target CPA components enables marketers to set the best Display and Search bid automatically. With Enhanced Cost-Per-Click Features, you get automatic adjustments to your bids that work to peak your conversions. Lastly, the target ROAS works to manage the amount of money you spend in relationship to the outcome you’re getting at any moment.
This is an ROI tool that tracks what you’re spending and how you get a bigger bang for your buck.
Google AdWords has the ability to adjust your bids based on actions that are likely to get sales or improve your ROI. This all happens automatically also. When you have the ECPC set properly, sales conversions is what you get enhanced in the end. The objective is to get more out of and with the use of your budget.
Budgets differ from marketer to marketer, so be considerate of yours.
The Enhanced CPC feature allows your campaigns to better show the results they’re getting, and then you can make adjustments based on it. The Enhanced Cost-Per-Click feature does these things to make you more money and with less effort. The program activity searches for the live auction to verify what bid range and target area are most likely to get sales results for you.
Marketers often see results increase at roughly 30 percent when using ECPC. This is a benefit you can have and to manage your cost to profit ratios.
The Conversion Optimizer component is also recognized as Target CPA in Google Adwords. The feature itself works to automate as many conversions as possible. This is all about getting peaked performance within every crevice of your Ad campaigns. This feature uses tracking software to first gather and then display the right data for decision making.
There is one aspect that must be taken into consideration, however.
Marketers have to set how much their willing to pay for certain conversions. Here’s where the extension to your AdWords campaign becomes competitive. Setting your cost per conversion also enables feedback in the form of analytics and tracking. This means that you then get better information about how your bids are likely to perform during any active status.
Information like this is priceless and why it’s necessary to use when creating bidding strategies. Share your thoughts and experiences in the comments below.