Last updated on Jul, 26 2018
Optimize your articles:
Research shows (Source: a study by Clickstream and Backlinko) that articles or blogs with more number of words are ranked higher. The study states the number of words to be around 2000. People with search queries could explain this is more likely to read full articles with in-depth information provided it is presented in an easy to read format. The other attributes for such blogs should be:- • Faster loading • Presence of an image (with relevant alt tags and descriptions) to attract user attention • Keyword density of less than 1% • Presence of internal links Next comes the positioning of long tail keywords in your content to have a shot at better ranking on SERPs. Start with your primary long tail keyword in the title, preferably at the beginning. Follow that up by using it in the introductory section and further in one of the subheadings. While positioning the keywords, don’t forget to enrich your content with relevant and in-depth information about the keywords. In fact, to ensure better optimisation of articles with proper use of long tail keywords, engaging the services of a top SEO agency can be an option.Use proper subheadings with keywords:
If your headline is the key to attract user attention in the first place, new subtitles are needed to sustain that attention. So, write relevant captions that are interesting and unique, and that further add to the attraction of the information pool (the content).Use LSI technique:
Instead of using specific long tail keywords repeatedly in your content and be accused of stuffing or manipulating the search, use similar sounding keywords. Known as Latent Semantic Indexing, LSI aims at using synonyms along with the actual long tail keyword(s). In fact, the use of LSI has become an even more critical post the Google update of its search engine algorithm, Hummingbird.Use keywords in conclusion:
Your article should not end abruptly but should have a proper conclusion with your primary keyword being a part of it. The finding not only helps to garner a better user experience but lead to a reasonable search ranking as well.Conclusion
Long tail keywords have become the Holy Grail of content development. These not only help to generate better leads but are viewed favourably by search engines as well. If you look forward to developing an engaging content by using relevant long tail keywords to get better SEO rankings, avail professional SEO services.HOW WAS THE ARTICLE?
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