Social media marketing is an important part of a good digital marketing campaign, and it can be very successful and lucrative. In fact, it is much safer to rely on social media marketing nowadays than to invest much more in high-quality web design and optimization.
However, it is essential that your social media campaign uses quality content, a human touch, and professional photography. Your advertising campaign needs to be consistent, and you need to be responsive online if you want to succeed.
Here we will explore why it is so important to have good photos on your social media pages. We will go over the major benefits you will enjoy if you rely on high-quality images and how they affect your current and potential customers. You will see that investing in professional photos is a good move, and how this element is vital to the existence and future advancement of many online businesses.
#1 It is more professional
The first and the most obvious benefit is that you simply look more professional and reliable as a provider. This plays a major role for any business because people are more likely to opt for your product or services.
There are many online stores and business that use social media to make additional sales, but many customers are reluctant when it comes to trusting to a new small business provider for the first time. Without quality photos of your product and your team members, your page simply won’t appear as credible as users need it to be.
#2 It is more memorable
For a small business to succeed online, it needs to give users something they will remember and allow them to recognize their logo and brand name. Today there are tons of posts on every social media network. People, groups, and ads are all covering news feeds, and there is new content appearing every 2 seconds. You need to create an image that will make people stop scrolling for a moment and look, and perhaps even click.
This is not an easy task to achieve, and quality photography in this sense does not simply mean using an expensive camera to take a photo of a product or person. Every element counts if you want to make a good impression.
You need to crop out all of the distracting elements, place the most important element in the upper left corner of the image, and ensure you use colors with high contrast to make everything perfectly visible. Furthermore, you need to make the image simple and without too many details, so that it is easier to digest.
#3 It helps you increase conversion
A mere visitor cannot simply become a paying customer on a whim. In real stores, you have salesmen who need to be charming and convincing and treat the customer on motivating them to make a purchase. Online you cannot do the same as easily, and your top seller is the product image.
So, by using professional photography, you can be able to make your products look more alluring. We have also mentioned that credibility plays an important role here, so by making every image look amazing, you improve the odds of making more sales.
This is why you should never upload a raw image of your product, even if it is taken by a high definition camera. You should use photo editing tools like Photoshop, to tweak out the lighting and shades, or increase the contrast between the product and the background.
These improvements make the photo look so much better, which is why many business owners outsource Photoshop services to improve the quality of product photography. Social media marketing and Photoshop are practically best buddies, so don’t separate those two.
#4 It helps you establish brand identity
Quality photography helps you establish brand identity, and you will also need to rely on Photoshop to do this. Your new posts and all of your photos need to carry a watermark or your logo and brand name.
This should not interfere with the image too much, but it would be good to place it in the upper or bottom right corner of the photo, this way it won’t intrude, but it can still be easily noticed. This allows you to establish and solidify your brand identity, which gives you more credibility and makes you more memorable.
#5 It helps you stand out
To get users to visit your social media page or your website, or simply to click on your post, you need to have a featured image that allows your content to stand out from the rest of the similar offers available online. Professional images will help you in this department, and you can achieve a better click through rate than with regular photos.
#6 It incentivizes content sharing
Finally, for greater brand awareness and increased customer acquisition, your images need to be shared, re-tweeted or re-pinned depending on the network you use. If the images are impressive and engaging, people are more likely to want them on their profile and share them. This is why social media is truly effective and how it helps your business grow, and it is also why it cannot live up to its potential if you do not use quality photography and photo editing tools.
As you can see, there are numerous and strong benefits to using quality pictures on your social media pages and as a part of social network advertising. These are all compelling arguments and suggestions, and you should adopt them as soon as possible.
The same principles apply to the images you use on your website, so the photos you obtain will definitely have more than one purpose. Hopefully, you will be more successful in your digital marketing campaign in the future, and users will respond better to the content you use.