Last updated on Mar, 17 2017
“When it comes to copywriting, go big or go home.” - David OgilvyAs harsh as it may sound, surviving these digital times is challenging. It makes sense to push the envelope during these testing times, because of the lucrative opportunities you can uncover at every step. With a projected compound annual rate of 5.1% in the next few years, global spending on media is touted to increase. Have you made a place for yourself in this creativity-fuelled digital world yet? If not, now is the time. Unleash your creativity by understanding how to write ads that fetch you better click-through rates.
Why Ad Copies Matter The Most?
Ads deliver the first impression of your business and determine whether your potential customers should visit your digital property or not! First impressions last, and your copy needs to make a million dollar impact. Lately, digital ads have become popular due to their cost-effectiveness and ability to reach a massive audience quickly. This newfound popularity has also shot up investments on ads, increasing the overall ad spending budgets. As one of the marketing firsts, there have been reports indicating an ad spending of a projected $32.17 billion on digital ads. There can be no better time than now, to reap fruits of such lucrative opportunities in ad copywriting.How To Write Ads That Boost Your Click-Through Rates?
You see ads all the time, and yet only a few of them manage to grab your attention. Ever wondered why? The ones to grab more attention are effective ad copies, written with the right blend of creativity and succinctness. Want to know how to write ads that your customers would love to click? Here are a few factors we’d suggest to help you brush up your copywriting skills:-
Catchy Headlines – 25 Characters That Deliver What You Promise!
- Catch attention of target audiences, considering their pain points
- Make a promise that is delivered in the rest of your copy
- Target natural curiosity by raising questions in the reader’s mind
- Apprise your audience of the latest buzz – something they didn’t know about
- Start with ‘How-To’ or a brain-influencing question
- Use a commanding tone to tell your audience what they need to do
- Implicate your audience using ‘You’ or indirect referencing
- Intricately work numbers and statistics into your headline
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Bolster Your Copy With Information
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Skip Intensifiers – Go Concise!
“XYZ is amazingly efficient at beating acne”
This opening statement can evoke audience reactions… Not engagement really, but perhaps some yawns :) Intensifiers find place for themselves in literature novels that involve drama and description, but ad copies? Nah! Ad copies are meant to be short, and unnecessary description will only irk your readers. Bid adieu to adverbs, unrequired adjectives, words such as ‘kind of’, ‘sort of’, ‘very’. If you cannot kick your habit of including verbose items into your copy, consider filtering them out when you edit. You’d see for yourself how effective your copy sounds without verbosity.-
Clever Word Play – Fuelled on Emotions
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Compelling CTA To Strike Gold At The End!
Have you written a killer ad copy recently? Don’t forget to share your success stories and tips on how to write ads that sell with us, through your comments below.
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