Loads of information and entertainment is increasingly being consumed via online videos every single day. What does that mean for online marketing strategies? Let’s find out together with the statistical data the infographic compiled by industry experts from Website Builder presents.
To begin with, statistics prove the increasing amounts of online video consumption worldwide. From 2012-2016, worldwide video views grew from 171 million to 213 million. In U.S. alone, from 2011-2015, average time spent by adults watching online videos increased by 195%. Currently, 78.4% of U.S. internet users watch online videos.
Moreover, digital TV consumption has risen ever since the recent technological breakthroughs. In 2015, global Netflix members streamed 42.5 billion hours of video. Half Americans, around 164.5 million people, watched digital TV in 2016. Amazing, right? Just imagine the number of people worldwide watching digital TV right at this moment, while you are reading this sentence.
YouTube, with 182.2 million unique viewers per month, is the biggest video provider. 48 hours of video is uploaded on YouTube every single minute. Globally, average users spend around 9.5 minutes on YouTube per day.
Men spend 44% more time than women on YouTube.
What an opportunity for reaching out to people with advertising purposes! Thus, not surprisingly, 72% of marketers choose YouTube for video advertising.
Furthermore, video consumption in social media is huge nowadays. On Instagram, video posts almost doubled in 2015. On Facebook, 100 million hours of video are watched daily. On Snapchat, 10 million videos are watched daily. Videos on Twitter are 6 times more retweeted than photo posts.
Consequently, 72% of social marketers want to learn the secrets of video marketing. Given that the use of videos in social media marketing increases the sharing of content by 10 times, it is a fairly smart decision.
It is predicted that by 2020, the global video traffic will exceed three times the 2015 traffic. By 2020, in every second a million minutes of video will be uploaded on internet. Globally, 75% of all mobile traffic will be video by 2020.
Now, if these numbers didn’t manage to convince you that video marketing is a great opportunity to grab and use in all kinds of marketing strategies, then nothing will.
People actually watch videos a lot!
Why miss this enormous potential?