So, you’ve chosen Joomla over WordPress and Drupal as your content management system (CMS). Well, first of all, thumbs up for your bold move and proactive decision. Surely, you would have done a lot of brainstorming on various things such as design and layout, compatibility, cost, quality and control before choosing the right content management system for your website. Right? But, in spite of that, you are not getting a desired amount of traffic. Do you know why? Because you forgot to implement the standard Joomla SEO practices. Now, instead of feeling miserable, you should continue reading this blog post so that you can discover the best 9 actionable Joomla SEO tips that can drive your website traffic and increase its visibility on the search engine results pages (SERPs).
#1 Host Your Website on a Fast, Secure and Joomla Friendly Server
We’ve listed this at the top and you know the reason very well. Choosing the right hosting server is imperative because it can make or break your business in a jiffy. Always make sure that you’re on a good Joomla hosting server which is fast, reliable and completely secured. For succinctness and practicality sake, we would like to suggest you Apache server with mod_rewrite installed because it will save you from endless headaches. Awww, you can thank us later :p
#2 Optimize Heavy Images without Procrastination- Because Images Speak Louder Than Words
From Ecommerce SEO perspective, image optimization plays a great role irrespective you are using Joomla or any other content management system (CMS). We’ve come across several e-commerce websites having images more than 500kb that can easily be cut down to 50kb or even less but we are not saying you to compromise with the quality of the image because it matters too.
#3 Either Fix 404 Errors Or Be Ready To Get Into The Soup
A website is a cluster of pages and searching 404 pages from that cluster is not a cakewalk. Right? So, what you can do is take the help of Google Webmaster Tools to find out all the 404 pages of your website. Once you are done up to this, you need to redirect those pages to the new URL with the help of 301-redirect. For doing this, you can use Joomla Core Redirect Manager.
#4 Install Sitemap.XML Files – Don’t Take It For Granted
Sitemap of your website is something which you can’t overlook at any cost because it helps Google to know about all the pages of your website within the crawling process. Xmap is a free Joomla extension that allows you to create the sitemap of your website on the fly.
#5 Work On Your Meta Titles and Meta Descriptions
When you search something on Google, you come across with a number of search results. Right? The blue link appears on the top of search result pages is your meta title and the description just below the blue link is your meta description. Google considers these meta titles and meta descriptions to show the results. That’s why it is strongly suggested to work on metadata using right keywords. And yes, don’t do keyword stuffing in the hope of appearing at the top of search result pages.
#6 Use Alt Tags on Your Every Image
This tip is not just for Joomla but for other content management system (CMS) as well. You might not know that search engines give a lot of relevance to the images having alt tags. So, if you want to increase the visibility of your website’s images, you must use good alt tags with 4-8 descriptive words including at least one targeted keyword.
#7 Uninstall Those Extensions Which You’re Not Using
Extra extensions not only create the clutter in the backend but also pose a potential security risk to your website. So, if you are not using any extension from a couple of months then uninstall it right away.
#8 Improve Page Loading Time With Browser Caching
No doubt, caching aids in improving the performance of a website. But for this, you need to make some minor changes in the .htaccess file and you are done. When a user visits your website next time, the pages will load faster to offer improved performance.
#9 Enable Gzip
The best way to improve the load time of your website is to use Gzip to compress your code. If you don’t know how you can enable Gzip, you can simply follow these steps.
Navigate to Global Configuration > Server and switch the option for Gzip compression to “Yes”