Research has shown that 80% professionals attribute customer acquisition and retention to email marketing. As one of the most preferred media of communication, emails help in bridging the gap between businesses and their target customers.
From an average of 21.8% in 2016, the average open rate has gone on to become 24.8%. With an increase in responsiveness towards emails, there’s a need for new-age innovative disruptor that transforms email marketing forever.
Sendpulse is such integrated solution that provides bulk email, bulk SMS messages and web push notifications. Let’s delve deep to uncover the major features and benefits of Sendpulse, which is here to offer leading email solution providers a run for their money!
Sendpulse – What are the key differentiators?
This cloud-based solution is suitable for both – small and mid-sized businesses. It helps you manage email, text messaging and push notifications via a single platform. Here are some more exciting value propositions that make Sendpulse an effective solution for every business requirement:
Hyper-personalization via Artificial Intelligence
Did you know that email open rate could increase by nearly 30% using email and web push? Using Artificial Intelligence, Sendpulse could help you reach your users when they are on their devices, with updates.
Using AI, Sendpulse is moving towards hyper-personalization using:
- Automated email personalization
- Optimization of subject and content
- Automated segmentation and personalization of message timings or delivery preferences
These factors help in getting better responses on newsletters by enhancing the open rate and user engagement. You can also receive dashboards and reports that provide you with actionable insights about the effectiveness of your email.
Maximize Email Open Rate Automatically
With automated email open rate, Sendpulse also has another feature that could increase the email open rate by 30-80%. Sendpulse comes with an exciting ‘Resend to Unopened’ feature that can be leveraged by users of every industry.
It gives users the opportunity to change the subject line and time of sending to suit the interests of their audiences. It creates the impression of a new email to the audiences… A recent case-study by Sendpulse demonstrated a 50% increase in open rate by using this feature.
Pay as you go with Sendpulse
With an affordable pricing, Sendpulse comes across as the complete package that could take care of all your email marketing needs. There is a free plan, monthly subscription, VIP Plan and also a ‘Pay as you go’ plan that helps you scale effectively. This is best suited for businesses that don’t send out too many emails, and you can choose to pay just for the emails you need.
Some of the other benefits of using Sendpulse have been discussed below:
- Value for Money – Sendpulse’s free plan extends for up to 2500 subscribers, which is indeed one of the highest among its peers. Their Web Push Notifications, which is one of their biggest USPs can be used for free, for your entire lifetime. If you were to opt for a custom DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework), you’d need to upgrade to an expensive plan for most email solution providers. In case of Sendpulse however, you can use custom DKIM and SPF with any of their existing paid plans. Most importantly, you can opt for the Pay as you go feature that enables you to pay only for the emails you need. It is an essential feature that helps you attain the best results!
- Simplified User Interface – With a comprehensive and intuitive interface, Sendpulse is a very user-friendly tool. Even if Sendpulse is the first marketing tool you’re using, you would be comfortable with it very easily. The navigation is simple and you can easily sign up without many roadblocks too.
- Easier Conversions – Living by the very vision and mission of the organization, Sendpulse enables easier conversions. By leveraging Artificial Intelligence and a proprietary segmentation procedure at the backdrop, Sendpulse helps with easier conversions and delivers the very impact you would want to create.
- Maximum Audience Reach – With Sendpulse, you can be assured of high open rates and maximized audience reach. Powered by AI, Sendpulse chooses an optimum medium for communication (email, web push, mobile push, SMS) to increase the likelihood of interactions with the subscriber. This automatically increases your audience reach and helps you communicate with your audiences in the mediums of their choice, at the times of their preference. The result is hence, a complete win for your business!
- Customized Mailing Lists – Sendpulse makes use of hyper-personalization to growth hack its way into your audience’s minds. The tool segments your customer data into different groups, as per the criteria you set.
This enables proper segmentation of your audience lists, along with a personalized mailing list that enables you to connect with your customers in a targeted manner. Using this segmentation, you can send out customized messaging, create specific offers for targeted groups and delight your customers in more ways than you could imagine.
With an eclectic set of features that set it apart from several other email solutions, Sendpulse is carving a niche for itself in the marketing world.
Recognized as one of the best startups in 2016, Sendpulse was also among the finalists for the Next Web Scale Program of 2016.
As a technology-friendly company, Sendpulse would only go on to become stronger and better suited for all kinds of marketing requirements. The tool is poised to become one of the most powerful marketing tools in the coming times.
For individuals seeking a reliable email marketing tool that offers maximum bang for every buck you spend, there can be no better choice than Sendpulse. It is a user-friendly automation tool that can be easily integrated into your marketing plans to fine-tune and enhance the effectiveness of your interactions with customers.
It makes maximum use of AI to ensure proper audience segmentation so that you can come up with personalized messaging, predictive analysis and offers. With so many of these exciting features for email, SMS, Web Push & SMTP, Sendpulse is too good a tool to ask for! We recommend you to experiment with its innovative offerings and use it to deliver maximum ROI in your business.