You have just created a new website with WordPress, Congratulations! You have taken the 1st step of your online marketing strategy because the site is the base of digital marketing.
Even if you’ve been running your website for a while and wonder why there are only a few visitors coming to your site, it’s probably because your site does not search engine optimized. If the various elements on the site that are relevant to Google are missing, Google can also face issue to find your site. We’ll discuss On Page Optimization for Word Press.
Web designer, Web Developer or agencies offer “search engine-optimized” websites. SEO Optimized website usually means that it has been created according to search engine guidelines and follow ethical optimization techniques. WordPress CMS provides options to tweaks SEO elements of websites. Google needs content, such as blog articles and certain search terms to determine what is on a single website, it is essential to provide certain information in WordPress and in the content.
Search engine optimization with WordPress
WordPress provides a useful free plug-in for search engine optimization, which makes it easier for you to optimize any search engine or website for your website: Yoast WordPress SEO, which is placed under each post or page.
10 Tips for Search Engine Optimization with the Yoast WordPress SEO Plugin
One thing in advance: The Yoast SEO plugin works with a traffic light system for Meta tags. Green means your tags are great, red means require changes. Please remember, however, that a tool does not always indicate true status ie it does not recognize variants and then show false positive. But also, don’t leave unsure. Double check your text in the Meta tags.
- What is the topic of this page?
- Which keywords or words and phrases are suitable for this topic?
- Is there already a different page for which the selected keyword could apply? Then you should consider again why you want to create this page at all and in which the new page should differ from the similar page.
Why a plugin for SEO?
The plugin makes it easier for you to edit the Meta tags that are important for Google, which you would normally have to enter manually.
The “Snippet Preview” means that the result would look like this on Google. The plugin helps you add the SEO-relevant data:
1) The SEO Title Tag
The so-called “title-tag” is the most important element in on-page optimization. The title should not be longer than 55 characters, otherwise, it will be cut off. This SEO title is very important for Google to understand what it’s all about. Make sure that the title tag is different for each page on your site.
2) The Permalink
Permalink makes it easy for the user to understand the content of your web page. Let’s suppose you’re a photographer and you’re a portrait photographer, then the Permalink: www.yourdomain.com/portrait-photographer.
Using the right keyword in the permalink makes easier to rank on the search engine. Use the only hyphen between words. To make the URL appear correctly you have to define the permalink setting in word press.
3) The Meta description
Here, you will be describing what the page is about under 512px and why users should click on your website in SERP. The Meta-Description is not critical for the ranking of your site in the search results. But the description should encourage the user to click on your link. Your Meta description should be very attractive to make the user click on your website link.
4) The focus keyword
The focus keyword is not relevant to SEO. It indicates whether your target keyword exists in the URL, description, heading, and title. This keyword can also be a word combination, eg “make portrait photos”. Think about what your potential users (readers or customers) might be looking for. When users type this keyword on Google, it appears bold in the search results.
Of course, you fill in the details in the Yoast plugin only after you have created your text.
5) The content of your page
The content should be engaging and high-quality to the users. To engage more users you need a remarkable content marketing strategy. Does Google evaluate the content of the website? Yes, but of course, Google recognizes the keywords and whether users will jump right back from your site to the search results. Google score the website based on how many users stay on the website. Write appealing content to make users stay on your website for longer periods. Write the keyword or keyword combination at the beginning of the content and use synonyms and variants – but it should not look unnatural and stilted. Your content should be easily readable.
6) The structure of the content
Start the text with a headline (H1). This should occur only once on the page. Many themes in WordPress pull out of the address line the H1, in which case you need no further H1. The H2 as a sub-headline is also important. For both headlines, you should use the keyword if possible. A word game may be amusing for the user, but Google does not understand it, so it is better for the search engine optimization if you break down the content of the website in sections with heading tags.
7) Pay attention to the links
Links are important because you point to further pages inside and outside your website. Use a meaningful anchor text for linking
Note: More information can be found here (the word “here” link)
better: For more information on digital photography you can find in the photography blog (link of “digital photography” or “blog”). Here you can find further tips on internal linking on your website.
8) Image optimization
Often I find images named like “bild1-150x150px.jpg”. Google check file name to determine what is in the image but also to determine the topic of surrounding text. Give pictures a correct filename, typically with a keyword such as portraitphotographer.jpg. It is very important that you do not upload pictures in original size and then use WordPress to scale them down by scaling the images. This slows down the speed of your page, which is also negative for Google. Edit the images first with an image editor and then upload on the website.
9) Image Title and Alt Tags
The two fields “Title” and “Alternative tags” are absolutely essential for the images. The title provides the text that appears when the mouse moves over the image, the alternative text is very important for SEO as it provides the info for the Google crawler, which is shown in the picture. Here you can also write a sentence about what it is in the picture.
10) External Linking
Many website owners think they should not link to external websites because that would strengthen the other side and you would have nothing to it. This thought is unfortunately not correct. On the contrary, by linking other thematically matching and relevant website you provide Firstly value for your users and secondly, Google knows even better, what topic it is with you, what is your focus and what distinguishes you from others. So you profit several times from the linking to other websites (the so-called “external” linking, also called “outbound”).