Last updated on Mar, 14 2018
Do you belong to the group of decision makers who believe that big data solutions and analytics services are adequate to boost your conversion rate (CRO) and improve the performance of digital marketing campaigns?
The big data solutions enable enterprises to gather real-time customer data – both structured and unstructured – from varied sources. At the same time, the customer analytics tools enable digital marketers to understand the interests, preferences, and buying behaviour of individual customers based on the real-time data. But how can you keep increasing conversion rates without learning and understanding the language of customers’ mind? Unlike conventional digital marketing and data analysis techniques, neuro-linguistic programming (NLP) helps you to understand how mind of a customer functions. NLP was actually created as a distinct approach to communication, personality development, and psychotherapy. The approach emphasizes on an individual learning the deep relationship between language, behavioral pattern and neurological processes through experience or programming. NLP even emphasizes on understanding a person’s mind through both verbal and non-verbal communication. NLP models are being implemented by enterprises for varying purposes and needs. Also, you can use NLP models to transform your digital marketing campaigns.Want to know how to leverage NLP secrets to accomplish higher Conversion Rates? Consider these real-life digital marketing scenarios.
#1 Present an Alternate but Believable Version of Products
Digital marketing is all about impressing customers and prospects by presenting a believable version of the product. But digital marketing campaigns present a product identically to a large number of customers based on segmentation criteria like geographic location and native language. You have to present different versions of the products to impact the buying decision of more targeted customers. As NLP models help you to understand how a customer thinks, it becomes easier to create an alternative version of your products that is both realistic and believable. You can even manipulate the buying decision of customers by presenting all information about the product in a more convincing and compelling way. The models even make it easier for you to create and present multiple versions of the same product.#2 Make the Customers React in the Desired Way
Often digital marketing strategies categorize customers based on their geographic locations, native languages, and cultural traits. But you must remember that the minds of the customers living in the same region or speaking the same language do not work identically. You cannot achieve higher conversion rate by conveying the same messages or creating identical imagery in the minds of varied customers. In order to optimize your digital marketing campaigns, you must understand what message or image triggers the required reaction and persuades the customers to buy. NLP models make it easier for you to understand what and how a customer thinks. Hence, you can easily persuade individual customers to purchase your products by presenting the exact image or words.#3 Communicate with Customers in Their Own Language
To make the marketing campaigns successful, you must explore ways to interact with each customer one-to-one, while targeting a group of customers. You need to divide the customers into various categories – visual, auditory, and kinesthetic – to understand how individual customers think. NLP helps you to understand how each customer speaks by organizing and categorizing the targeted customers. Once you understand how a customer speaks, it becomes easier for you to interact with him personally and individually. The understanding will further help you to align the digital marketing content and ads with the targeted customers individually to convey the relevant message. The one-to-one interaction even helps you to stay connected with the customers and solve their day-to-day problems.#4 Persuade Customer to Buy
The ultimate goal of every digital marketing campaign is to persuade customers to buy. But no digital marketer wants to appear as aggressive or persuasive. They present the products or services as an option to help customers solve common problems or issues. NLP helps digital marketers to persuade customers to buy by building rapport and winning trust. You can leverage NLP models to understand the needs and expectations of individual customers. Also, you can build rapport with the customers by sharing similar experiences and providing solutions for common problems. At the same time, NLP enables you to understand how the customers speak and align the messages according to their thought process.#5 Understand How Customers React to Your Digital Ads
You can use the robust analytics tools to understand if a customer likes or dislikes your digital ads. But the tools will not help you to understand what is going on his mind when the customer reacts to your digital ads. As NLP models explore ways to understand the functioning of human brains, you can leverage the models to boost your digital marketing campaigns through neuromarketing. In addition to understanding how customers’ brains work while reacting to the ads, NLP models will further help you to recognize the message or images required to persuade the customer to buy. The messages and images will further help you to customize the digital marketing campaigns for the specific group of customers and trigger the desired reaction. Still not convinced about using NLP models to improve your conversion rates on a regular basis? Just consider the simple fact. Each individual react to specific situations and take decisions at a subconscious level. You cannot persuade an individual to consider or buy your products without understanding his internal thought process. Unlike big data and analytics solution, NLP models help you to optimize conversation by understanding the factors impacting customer behavior through both verbal and non-verbal communication.Are you currently using NLP models for Conversion Rate Optimization (CRO) and boost Digital Marketing Campaign performance? We will love you to know your experience and suggestions.
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