2016 was a great year for social media, which is now ready for some of the big changes to come in 2017. Are you excited to witness the big changes in 2017? So am I, but these big changes were preceded by some of the best ever social media occurrences in 2016.
Before plunging into the future, let’s toast to the wonderful year 2016 was, for social media…
Another Year of Facebook Dominance
Facebook has been extensively dominant over the social media landscape for quite some time now.
We were a part of the maturing social media landscape, which was largely dominated by Facebook as evident from the table below:
Facebook Live – A Live Streaming Platform
Though live streaming apps were prevalent before 2016, it is only during this year that Facebook’s dedicated streaming apps transformed the social media industry with an easy and effective way to interact with people.
Facebook plans to roll new metrics for users to measure shares and monitor activities, which could lay foundation for effective social media marketing strategies in 2017.
Instagram – Where Analytics Meet Social Media…
2016 was indeed an exciting year for social media, where Instagrammers began to get essential insights on their fingertips!
Important insights were easily viewable for individual posts, so you can keep a tab on the total views and impressions your posts received.
Snapchat – A Hero In The Making!
In the social media world, Snapchat is indeed a hero in the making…
Having topped the social/messaging apps landscape in 2014, Snapchat appears to have gained a strong foothold in the social media world as well!
In early 2016, Bloomberg News reported that Snapchat’s daily mobile video views were said to rival Facebook’s videos. Giving a healthy competition to YouTube in mobile video, Snapchat is on a growth trajectory, while growing at an unstoppable rate.
Time Spent on Social Media Marketing
There is loads of heartening news for all marketers… Research by Social Media Examiner has shown that 63% marketers have begun using social media for 6 hours or more! 19% marketers have been spending more than 20 hours each week on social media.
Now isn’t that some great news?
Let’s hope 2017 brings some hearty surprises for all social media marketers… On that note, let’s say Cheers!