Get Ready to AMP-up SEO With Accelerated Mobile Pages

Did you think instant gratification was only for toddlers? Perhaps you’re wrong… Amazing customer experiences are meat and potatoes of effective businesses. Amazing customer experiences are no more about complicated features, but faster experiences.

Smartphone usage has hence increased, with a bid to provide instant gratification to demanding consumers! Research has shown that 29% smartphone users switch to another mobile site or app if they cannot find the information or the site takes too long to load.

Despite demands for stronger connectivity and mobile uploads, mobile web kept dragging on a slower track. This is what impelled Google to come up with its open-source initiative Accelerated Mobile Pages (AMP).

Accelerated Mobile Pages – What Should You Know?

What we know is that AMP is designed to be super lightweight and fast loading to ensure stronger readability and faster speed. But there are more questions… What is AMP? Will it impact SEO? We can help you get your answers.

You can see AMP as a stripped down version of mobile web running on reinvented HTML. This reinvented HTML form strips down those elements of mobile web, which cause delayed loading time.

What Is Role Of AMP in SEO?

78% local mobile searches result in offline purchases. With these high conversion rates, it is imperative for sites to be optimized for viewing on mobile browsers.  The Accelerated Mobile Pages (AMP) is Google’s preferred way to improve mobile web.

There are massive debates about whether AMP would be a beneficial move for marketers. There are two sides to every coin. There would be pros and cons, but the importance of AMP in SEO is yet to be seen.

Here’s what Naysayers have to say about impact of AMP on SEO:

While Google has high hopes about their latest initiative, some naysayers think otherwise. Users will be able to enjoy faster experiences but wouldn’t be able to share content, enjoy other features that are available in traditional HTML models. They believe AMP Pages would strip down user experience and compromise on essential features.

AMP pages forgo JavaScript and third party scripts, which may deprive users of essential features on mobile. With lazy loading images and streamlined version of CSS, our naysayers believe AMP may not be too exciting for mobile users.

Assuming that AMP would negatively impact SEO may not be most prudent, especially when there are so many pros to this exciting new initiative.

Here’s a look at the positive impact of AMP on SEO:

  1. Amazing User Experiences – Users today have no patience with clumsy mobile sites that cannot provide them instant gratification. With AMP Pages, you can look out for amazing customer experiences that provide users with the information they seek, right on their fingertips.
  1. No Time Lags – With faster loading pages, there will be minimum delays in time and users will be able to access a storehouse of information within minutes. This would help users mobile sites more effectively, and get most out of their browsing.
  1. Better Performances -Google believes that this simplified AMP version of HTML will result in 15 to 85% performance improvement. Pages designed to load quickly can expect better search engine rankings. Accelerated mobile pages (AMP) in this case, would profit more, and ensure better user experience.
  1. More Impressions & Clicks – AMP is all set to disrupt search engine rankings. Presence of AMP module on top will push organic searches below the fold. Those publishers who opt for AMP would hence, enjoy greater impressions and clicks that augment their rankings and help them enjoy better position on the web.
  1. Promote Better Mobile Browsing – AMP would promote better mobile browsing with high-speed. Users who were tired of lazy loading sites would now get the satisfaction of faster mobile browsing.

There have been numerous discussions on how AMP would impact paid searches. Most marketers feel secured thinking that click behaviour would be considered when determining the relevance of AMP content for users.

AMP is here for good, and the newest question is how to implement AMP? Get to know how to maximize benefits of AMP by getting in touch with our expert digital transformation consultants who can help you sail smoothly on the disruptive digital wave! For now, we’d love to know how you think AMP would impact SEO. Please share your thoughts with us, through your comments.