Search Engine Optimization (SEO) is an assorted set of techniques and tactics that help supercharge websites for search engines like Google, Bing, etc. The allure of SEO is ubiquitous. Whether you are a megalith or a fledgeling that has just learned to fly, if you aren’t utilizing the power of SEO, you are most likely digitally underdressed. But we know you aren’t so let’s get our focus to understand what SEO ROI is. This doesn’t seem as difficult as to make an article out of it, most of you would think. We wish it was that simpler.
ROI is the money you earn for the money you plow in and so in SEO if you are making revenue on the money you are spending on the SEO campaigns, then that’s your ROI, isn’t it? Yeah, that would be it. But those of us who invest money in SEO know that figuring ROI, in this case, isn’t easy.
Consider Search Engine Optimization like your second business. For it to be fruitful, you will have to exercise patience and ride out the various peaks and valleys that come along. It’s a rocky landscape, full of bumps and jolts but it’s something you are willing to do because you know of its remunerative power, even if it is to come after years of hard graft. The same is with SEO. You make decisions based on your knowledge and prudence and building a robust strategy. The foundation of your strategy lies in the choice of right and searcher intent keywords. They are the lifeblood of SEO.
There are many who are hoodwinked by SEO’s short-lived benefits that come in the form of short tail keyword phrases. Many companies cradle the serious misconception that getting a high ranking on SERPs through means of short tail keywords is the ultimate success of their campaign, their ROI, but that’s not it. Short tail keyword phrases are too generalized and though they do focus on keywords that are relevant to your business, it won’t bring you the long term benefits because of its lack of specificity, which is afforded by long tail keyword phrases.
While the objective of your marketing strategy will dictate the choice of your keyword weaponry, however, for effective results, many digital marketers will plump for the balanced usage of the two. But again, for it to yield results, you have to be patient. You have to do your groundwork, glean information, and make your best guess. Apart from this, you will need to update your SEO arsenal – Google Analytics, Google Search Console, Keyword finders, et al; plumb the depths further by studying keyword competitiveness, look at competitors’ link profiles, industry trends & forecast, expert advice, so on and so forth.
At the end of the day, if you can monitor and measure the results of your SEO strategy, it means its glad tidings after all – as it means that you can become better. That’s what we all strive for, don’t we? Let’s give you an example, say – your other SEO wheezes are ticking all the right boxes but aren’t bringing you any inbound links from authority sites, then you know this is an area that you want to work on.
Always remember – reaching the top is any which ways not that easy and maintaining that covetable position is no goose play. So the key to measuring your SEO ROI is keeping track of your metrics and seeing how they individually fare – from low bounce rate to increase in site visitation, pour every little detail of your strategy and improve.
Like your business, do the dirty work, analyze, rethink, recast; let your SEO strategy brew and most importantly allow it to grow organically. Keep all your worries aside, leave it to the experts to design a smart SEO strategy for your company website, so that you harvest the best crop returns. Already have SEO Strategy on mind? Share your comments below.