Last updated on Mar, 16 2017
If your competitors are outranking you, ask yourself these 4 questions:
What Can I Offer That My Competitors Can’t?
With so many businesses moving online, there isn’t room for everyone to rank on Page 1. In order to beat your competitors organically you need to provide the user with something your competitors don’t, Google is looking for in depth websites that offer the most value. The key here is to find an area that you can be better at whether that be a new product or service you can provide, or even widening your reach to target a new demographic with a clever marketing strategy. Whilst this process will take time and serious changes in your marketing strategy, if your competitors are outranking you it is likely they are already providing users and search engines with something that you don’t.What Links Do My Competitors Have That I Don’t?
Inbound links are still an important factor in showing Google how valuable your site is; links may not be the holy grail of SEO as they was 10 years ago, but it is still crucial that you have high quality links going into your site in order to compete. As a webmaster you should be actively monitoring your back-links, so why not monitor your competitors? There are a variety of free and paid tools that enable you to monitor the back-links your competitors are gaining and what type of links they are i.e. guest posts, interviews, PR etc. Once you have access to their link data you can extract the best links and link strategies to replicate for your own link building strategy. If they are actively reaching out to authoritative blogs in your industry and writing informative guides, pitch your own ideas to similar sites to become an authority yourself. If you don’t ask, you don’t get.Is My Content Up To Par With My Competitors?
Links may not be the key to success anymore, but content is still king. Take a look at your competitors’ sites and you can quickly identify areas which you can do better. If your competitors are limited to writing how-to guides, you can use this to your own advantage and write diverse content that will easily outrank their standard copy. Expand your content efforts and start creating infographics and studies, original content is a lot more valuable that topics that have been covered before. If you need more insights on SEO content techniques, read our recent article on best tips for SEO content writing.What Is My Social Presence Like Compared To My Competitors?
The relationship between SEO and social media is no secret; social signals are now a prominent part of Google’s algorithms and an aspect of your marketing strategy that you should put more time and budget into. If you want to get ahead of your competitors, whether that be ranking higher in organic search or gaining more leads online, you need to be authoritative and engage with your prospects online. If you aren’t active on social media and your competitors are, it’s a given that that’s why your competitors are ranking well in comparison. Start by creating profiles on the two giants Facebook and Twitter and create interesting content & posts surrounding your industry, products etc. Share links from your own site and external sites, give the people what they want whilst also encouraging them to do what you want! Social engagement and social following are one of the social signals that impact rankings so if you aren’t doing this; you’re missing out on the organic benefits.HOW WAS THE ARTICLE?
Overall Rating 0 (0)
Further Readings
Search Engine Optimization
Stay Ahead Of The Curve!
Over digital enthusiasts are onboard, are you?
We are working hard to bring together the digital knowledge from the industry leaders and experts on trending topics, actionable tips and real-life experiences for our audience. Enter your email below so we notify you of new articles release every week.
By entering your email id you agree to our terms and conditions