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How To Learn Digital Marketing In 2020? Mobile Commerce Marketing

So, you have decided to learn digital marketing. Great choice!

Today, digital marketing is one of the most booming fields. All thanks to the growth of the internet and data consumption. Due to the growth of internet users, Digital marketing has taken over traditional marketing. Today, businesses are investing billions of dollars in digital marketing campaigns. In fact, 83% of small business owners feel that digital marketing is doing wonders for their business. Digital marketing is not only good for business but also great from the career’s point of view. According to one survey, 20 million jobs are to be created by 2020 in the field of digital marketing. Hence, learning digital marketing is surely a good idea, especially in 2020. So, if you are interested in learning digital marketing, then this post is surely for you. At the end of this post, you’ll come to know how you can learn digital marketing 15 easy ways. So, without wasting further time, let’s begin.

#1. Start your own blog

WordPress   Hands down, one of the best ways to learn digital marketing is by starting your own blog online. A blog is an online informational website where you’ll be publishing content, promoting it, trying to drive traffic on it, and much more. In this entire process, you’ll learn some key core digital marketing concepts like content writing and marketing, SEO, social media marketing, and much more. You won’t believe that I personally learned digital marketing by starting my own blog. Initially, things were difficult, but gradually everything became easy and doable. By starting your own blog you’ll be learning digital marketing more practically and in-depth. Another advantage of starting a blog is that you can even make a full-time career in it. Yes, there are bloggers who are earning thousands of dollars per month through blogging.

#2. Read some digital marketing books

The next way by which you can learn about digital marketing is by reading books. There are tons of digital marketing books available in the market. You can pick anyone and read it page-by-page. I agree, that books won’t give you practical knowledge, but it will help you in building your foundation. I personally started learning digital marketing by reading books. Later on, I started my own blog to get more practical exposure. Books will not only help you in learning digital marketing but also improve your vocabulary, especially if you are a non-native English speaker.

#3. Enrol in a paid course

If you are serious about learning digital marketing and want to make your career in it, then enrol for paid digital marketing courses. Paid courses will help you in learning the A-Z of digital marketing in a step-by-step manner. Some paid courses are also backed by practical assignments, case studies, projects, and much more. Such courses will give hands-on training and will increase your confidence. Another great thing about paid courses is that it gives you certification as well as placement assistance. Hence, you don’t need to worry about getting a job, provided you have worked hard in learning digital marketing. However, there are tons of digital marketing courses in the market, which may put you in a dilemma about which one to join. Hence, I have created a list of the 40 best digital marketing courses that you considered joining in 2020. Each of these courses provides advanced training along with placement and certificates.

#4. Join Facebook Groups

Facebook Facebook group is a goldmine of knowledge and learning. Today, many people including me are leveraging Facebook groups for learning and development. Hence, even you can join the Facebook group in the Niche of Digital Marketing and start getting some knowledge from it. I am personally part of 10+ Facebook groups that are related to blogging, digital marketing and affiliate marketing. Through each Facebook group, I have learned a lot of insights and digital marketing techniques. Also, being a part of digital marketing groups on Facebook will help you in staying updated on relevant changes happening in the digital marketing industry.

#5. Watch YouTube Videos

YouTube If you can't afford paid courses or finding it tedious to read digital marketing books, then start watching YouTube videos. Each day, approximately billions of learning videos are being watched on YouTube. Hence, even you can watch those and learn digital marketing. When you enter the keyword “digital marketing” in the YouTube search box, you’ll end up getting 1000+ videos on it. The same is the case with other digital marketing topics like SEO, SMM, or SEM.
Pro tip: Don’t look for individual digital marketing videos on YouTube. Subscribe to digital marketing channels on YouTube where you can learn all digital marketing topics under one roof.  

#6. Start reading online blogs

Reading blogs is another great way to learn digital marketing in 2020. Most of the successful bloggers of the world are in the niche of digital marketing. For example, Neil Pate, a top blogger, and digital marketing expert. I still remember my initial learning days when I used to read 20-30 blog posts a day. Reading blog posts helped me stay updated about happenings in digital marketing. Also, it improved my vocabulary to a great extent. But the biggest advantage that I received by reading blogs is to know how to write content.

#7. Attend seminars and conference

Digital marketing seminars and conferences are happening all across the globe. Recently, I attended the SEMrush marketing show in Bangalore and trust me, it was the most amazing experience that ever happened to me. The number of insights, knowledge, and information I received in the show was awesome. Lots of international speakers and digital experts were present at the show which created a great learning experience. Another reason to attend such conferences is the kind of networking opportunities which you get there. I personally met a lot of link-minded people and developed a healthy relationship with them. So, if you want to learn digital marketing then start attending seminars and conferences.

#8. Join digital marketing forums

The online form is another place where you can learn digital marketing in 2020. A forum is a group of like-minded people who share knowledge and discuss one common topic in general.  In forums, you can ask your doubts and clarify all the issues that you are facing with regards to digital marketing. Sometimes you can also find amazing deals and discounts in forums. I am personally a member of 2-3 digital marketing forums on the internet. The following are the best digital marketing forums that you can consider joining.
  • Warrior forum.
  • STM forum.
  • Black hat world.

#9. Do MBA in digital marketing

MBA in Digital Marketing Digital marketing courses won’t provide you with a degree. They are just skill oriented programs that will give you certificates and job assistance. So, if you are looking forward to getting a PG degree in digital marketing, then you must go for a full-time MBA in Digital marketing. A 2-year full-time graduate program will take you through all aspects of digital marketing in detail. Another advantage of a two-year program is that it will be designed in accordance with industry standards. Hence, you’ll be getting a lot of practice and industry knowledge in the program. Also, how can we forget about placements and packages? The full-time program would surely give you a better salary and packages as compared to the ones which you’ll get by doing a certification course. Check out the list of Top Digital Marketing Courses and Training Institutes in India.

#10. Enrol in free courses at Udemy

You might be thinking that on Udemy only premium courses are available. However, this is not at all true. There tons of courses on Udemy that you can watch for FREE.

Following are the steps to enrol for the free courses at Udemy:

  • Go to Udemy and search for digital marketing courses.
Udemy Digital Marketing
  • Once you click enter, you’ll get a list of various digital marketing courses. Scroll down a bit and click on the filter option.
Udemy Digital Marketing Courses
  • Once you click on the filter, you’ll get a dropdown box with various options like a topic, sub-category, level, language, price, and much more. In the price option, you need to select FREE.
Udemy Digital Marketing Programs
  • Once you do it, you’ll get a list of free digital marketing courses.

#11. Follow digital marketing experts on social media

Following digital marketing experts on social media, tracking their activities and watching them would enlighten you to a great extent. I’ll explain to you why. Digital marketing experts like Neil Patel, Brian Dean, and many others are highly active on social media. They constantly keep on uploading videos and other content on their social media profiles. And trust me, their content is worth consuming. So, make a list of 10-20 digital marketing experts and start following them on their social media profiles everywhere. If you follow the above-mentioned tips religiously then no one can stop you from becoming a top-notch digital marketing expert. However, you don’t need to follow all the 11 steps. Select any 4-5 tips that you find the best and keep working with the consistency.

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