6 Reasons Why You Should Know Your Buyer Persona (And 5 Ways to Ascertain It)
Last updated on Mar, 16 2017
FIRST, WHAT IS A BUYER PERSONA?
A buyer persona is simply a model individual, made by marketers, which embodies the common qualities possessed by a group of similar prospects. In simpler terms, it’s almost like calculating the average of a set of distribution – all numbers in the set are taken into cognizance, from which a relevant number is ascertained. A buyer persona is meant to reflect the average behaviour, social status, interests, career, etc. of a certain group of prospects. You must, however, note that there can be more than one buyer persona. When this is the case, it becomes ‘buyer personae’.6 REASONS WHY YOU NEED TO KNOW YOUR BUYER’S PERSONAE.
Knowing your buyer persona is very significant for the following reasons.-
IT GIVES YOU IDEAS ON THE TYPE OF CONTENT TO CREATE:
-
IT SHAPES YOUR SOCIAL MEDIA STRATEGY:
-
IT GUIDES PRODUCTION OF GOODS AND SERVICES:
-
IT HELPS YOU TO PRE-DETERMINE YOUR ROI:
-
IT AIDS IN SEARCH MARKETING AND ADVERTISING:
-
IT CONTRIBUTES TO THE SUCCESS OF YOUR GUEST BLOGGING CAMPAIGNS.
HERE ARE 5 WAYS TO ASCERTAIN YOUR BUYER PERSONA.
-
ADDING RELEVANT FIELDS TO A REGISTRATION FORM:
-
CREATE A SURVEY:
-
CHECK YOUR SITE’S ANALYTICS:
-
OBSERVING YOUR BLOG’S COMMENTS SECTION:
-
LEVERAGING THE OPPORTUNITY PROVIDED BY SOCIAL MEDIA.
HOW WAS THE ARTICLE?
Overall Rating 0 (0)
Further Readings
Digital Marketing Companies
Stay Ahead Of The Curve!
Over digital enthusiasts are onboard, are you?
We are working hard to bring together the digital knowledge from the industry leaders and experts on trending topics, actionable tips and real-life experiences for our audience. Enter your email below so we notify you of new articles release every week.
By entering your email id you agree to our terms and conditions