Facebook is evolving with every passing day. Started out as a place to communicate with college friends, today it has become one of the giant social networking platforms. With over 1.79 billion daily active users, Facebook seems to be an ideal platform to seek the attention of millions of people simultaneously. Though Facebook is the biggest social networking platform out there, it also holds a lot of potential for businesses of all shapes and sizes. Having your business presence on Facebook is the best possible way to reach out to a new customer base, engage potential visitors, persuade them to drive to your site and finally convert them into leads. But, to make the most out of this giant social networking platform, you need to optimize your Facebook business page and for that you can seek the help of a digital marketing agency. Now without further ado, take a look on some clever marketing tips that you need to keep in mind.
#1 Timing Is Everything – Every Second Matters
No doubt, it depends on your content, your audience demographic, and your overall goal, but timing of your post is something that you need to seriously consider. Monitor and analyze audience, and note the personas you target to achieve. For instance, if your targeted audience is college students, the best time to reach them will probably different from that of a working professional.
The best possible way to find out at what time your post works best is our very own old-fashioned trial and error method. Usually, the best days for posting content on Facebook are Thursday and Friday, since on these days the engagement rates dropping 3.5 percent below as compare to Monday and Wednesday. While, the best time of the day to post on Facebook in around 1pm to get the most shares and 3 pm to get the most clicks.
However, this may vary depending on your audience, goals and demographics. These are not the most popular timings for posting updates, in fact at this timing the engagement rate is much higher compared to other timings of the day. Obviously, you don’t want to post any update when every other company is competing to grab the maximum eyeballs. Right? In a nutshell, post updates to Facebook at non-peak timings to get best results.
#2 Include Images In Your Every Post Bcoz Images Speak Louder Than Words
Most probably, you’ve heard that ‘Images Speak Louder Than Words’. Well, it’s true when it comes to digital media world. Post with images get more engagement in terms of views, clicks and shares on every social networking platform be it Facebook, Pinterest, Twitter or any other popular network. Famous author Angie Pascale said “Images receive 53% more likes on Facebook compare to an average post without having images.”
Here are some tips to drive more engagement on your Facebook Images:
- Share pictures of real people
- Focus should be on face
- Use lifestyle imagery, rather than images of products
- Be brief and engaging enough
- Encourage short responses from your audience
- Create image galleries
- Use nostalgia to your advantage
#3 Engage Your Audience By Asking Questions
Believe it or not, but engaging your audience by asking questions is one of the popular post types on Facebook. Even this engagement-driven activity is also recommended by Post Planner (The Famous Social Media Engagement App). It actually makes a lot of sense for driving more engagement in terms of getting more likes, comments, shares and interactions from the community members. The more you engage your audience with your content, the better is your chance of reaching out to more people.
#4 Boost Your Posts
While some counter this point, but boosting your post is also an effective way to increase your reach and improve your engagement potential. Once you’ve figured out your targeted audience, you can go for a boosted post without making a second thought. No doubt, boosting a post can help in the following ways:
- Help in promoting a product or service offered by you
- Encourage visitors to land your business’s website
- Spread the awareness of a campaign you are running
Not every Facebook post needs to be boosted. So, you’ve decide which post can do wonder for your business, if boosted well. The charges for boosting a post on Facebook completely depends on how many reach you want for your post. Also, it depends on the number of impressions a post gets over the time.
If you find these Facebook marketing tips helpful, please don’t forget to share it with your friends and colleagues because knowledge increases by sharing not by saving. For any query or question related to this post, comments down below. We are very quick in responding the queries of our readers.
Thanks for giving your time!