Do you belong to the category of bloggers and digital marketers who believe that search engine optimization (SEO) is already dead?
The frequent search engine algorithm updates by Google and Bing have made many conventional SEO techniques obsolete. But each new search engine algorithm aims to provide relevant and update search results to users regardless of their devices. Hence, the smarter digital marketers design innovative SEO strategies to make websites rank higher on major search engine result pages (SERPs) without implementing any outdated or black hat SEO techniques.
Are there any specific SEO Strategies to boost a website’s search engine visibility? YES.
You must remember that major search engines rank websites based on a number of factors. You cannot make a website rank higher of SERPs by implementing any specific strategies. While making SEO strategy for a long term, you need to keep in mind the latest search engine guidelines as well as the emerging SEO trends. At the same time, you also need to implement a number of SEO techniques and best practices to increase organic website traffic and boost your SEO ROI. Your long-term SEO strategy must focus extensively on a myriad of factors.
In this post you will discover the practical and successful factors that will bring soaring SEO traffic to your website.
#1 Mobile Friendliness
Google has already rolled out updates to rank mobile-friendly websites higher. You can easily increase the website’s search engine ranking by optimizing it for mobile devices. Google allows you to make your websites mobile-friendly in a number of ways. You can adopt responsive web design to make the same website look good on both computers and mobile devices with a single code base. At the same time, you can build progressive web apps to make the website deliver personalized user experience just like mobile apps.
#2 Page Speed
A large percentage of visitors nowadays abandon websites that take more than three seconds to load. At the same time, Google also use page speed as a key metric while ranking websites. Hence, you must evaluate the loading speed of web pages with varying devices, browsers, and platforms. Also, you have to make the web pages load faster by implementing common website performance optimization techniques like optimizing images, minifying frontend resources, reducing number of HTTP requests, implementing caching, reducing 301 redirects, and using content delivery networks (CDNs).
#3 Secured Website Certificates
In addition to providing more relevant information to users, Google also aims to keep the online search experience secured. Google recommends website owners and webmasters to keep websites secured by switching from HTTP to HTTPS. It even penalizes the websites that do not use secured website certificates. Chrome even flags the websites without secured certificates as unsafe while being accessed by users. Hence, you can easily improve your website’s search engine ranking by switching to HTTPS and using secured website certificates.
#4 Social Signals
Google has not officially confirmed using social media signals as a metric while ranking websites. But no digital marketer nowadays can keep social media marketing and SEO strategies separated. While preparing the SEO strategy, you must explore ways to facilitate content sharing and promotion on social media platforms. However, you need to ensure that the users share the website content on the most relevant social network. For instance, the users need to share and promote images on image-heavy social networks like Instagram and Pinterest, along with Facebook and Google+.
#5 Long Form Content
In 2018, longer web pages are more effective in increasing organic website traffic than shorter web pages. In addition to keeping readers engaged, the long form content also contribute towards improving the website’s search engine ranking. Your SEO strategy must focus on creating long form content with more than 1500 words and including relevant keywords. However, the long form content will not be able to keep the readers engaged without high quality writing and optimal readability. The high quality long form content will even help you to generate more social shares and user-generated backlinks.
#6 Long-Tail Keywords
While initiating web searches, a large percentage of searchers use long-tail keywords. You cannot cater to a large segment of searchers without including long-tail keywords in the title and topics of the article/blog. At the same time, your SEO strategy must identify the relevant long-tail keywords according to your website’s nature, type, size, and age. Google enables you to find relevant long-tail keywords by providing suggestions and displaying searches related to a specific keyword. However, you also have option to find more relevant long-tail keywords for the SEO campaign by using Google trends, social media trends, and an array of keyword research tools.
#7 Schema Microdata
Schema microdata is not one of those factors that influence a website’s search engine ranking and visibility directly. But you must implement schema microdata to make it easier for the search engine crawlers or bots to find, index, and interpret the web pages. You even have option to convey various aspects of a web page clearly to the bots by applying schema microdata to the website content. You can even leverage schema microdata to provide additional information about the web page to the search engine crawlers or bots.
#8 Internal Linking
While making SEO strategies, digital marketers give more emphasis to external backlinks to internal links. But you must remember that the internal content linking contributes towards improving the website’s search engine ranking and user experience. When you link the web pages internally, it becomes easier for users to gather additional information in a faster and straightforward way. At the same time, the internal linking will help you to improve the website’s search engine visibility and get more organic traffic.
#9 On-Page Optimization
While creating and publishing website content, you must implement on-page optimization techniques to improve the website’s search engine ranking. On-page optimization can be done without putting extra time and effort. For instance, you can easily make the website rank higher on SERPs by adding internal links, optimizing images by adding descriptive images, and using relevant long-term keywords. The on-page optimization will further help you to divert more relevant visitors to the website.
#10 Voice Search
Google nowadays allow users to gather information by performing voice search in a number of languages. Many users nowadays find it easier to perform voice searches while using mobile devices. Your SEO strategy must optimize voice search experience to enable users to avail relevant information instantaneously using personal assistants. You can easily facilitate voice searches by implementing a number of simple techniques – keeping videos, images, and CSS files unblocked, optimizing website speed, avoid using Flash, and include content in conversational or question-answer format.
#11 Local SEO
The smartphones and tablets enable users to avail contextual and personalized information and deals according to their current location. Google enables users to gather more relevant information about local businesses by asking or posting specific content. At the same time, it allows business owners to provide a variety of local information to customers including business hours, address, phone number, and online customer reviews. Your SEO strategy must explore ways to make more relevant information to users based on their current location. In addition to using location-based keywords in the content, you also need to improve quality of backlinks, persuade customers to post reviews, and keep the schema data structured.
#12 Video Search
A number of studies suggest that videos will account for over 80% of the overall consumer internet traffic by 2021. No digital marketer can keep their SEO strategies relevant in the long run without focusing on video SEO. While preparing the SEO strategy, you must focus on conveying information about the product and brands through visual content. Also, you must optimize the video content to reach out to more customers and increase website traffic. The optimized video content will further help you to divert organic website traffic through a widely used search engine like YouTube.
#13 Conversational Search
When a user initiates a web search, Google displays information in a box which appears at the top of the SERP. Your SEO strategy must focus on appearing in the Google Quick Answer Search Box to increase website traffic drastically. While preparing and publishing website content, you have to explore ways to answer specific questions asked by users. Instead of focusing on specific keywords, your content must include specific phrases like what, why, how, and where. You can even decide the most appropriate queries using Google Keyword Planner. However, it is also important to eliminate the questions already appearing in the Google Quick Answer Search Box.
#14 Personalized Search Results
Major search engines like Google and Bing have been personalizing SERPs consistently. They still rank websites according to key metrics like mobile friendliness, page speed and content relevancy. But they personalize search results for individual users according to his interests, location, and browsing history. Your SEO strategy must focus on making the website rank higher on personalized SERPs. In addition to diverting more traffic to the website, the personalization will also make the website appear in subsequent searches. You must test the website under varying user conditions to ensure that it delivers personalized user experience.
#15 Linkless Backlinks
There was a time when additional backlinks were the most preferred SEO techniques. But Google Penguin update compelled digital marketers to stop creating backlinks using black hat SEO techniques. But your SEO strategy still needs to promote the website by creating high quality backlinks without violating any search engine guideline. The strategy also need to implement one of the hottest SEO trends – linkless backlinks. But it must focus on a number of factors instead of creating additional backlinks. The hyperlinks must be complemented with high quality and original content to divert more search engine traffic to the website.
#16 Page Indexing
You cannot increase search engine ranking of web pages simply by publishing original content. In addition to publishing original content regularly, your SEO strategy also need to focus on getting the new pages indexed fully. You must use Google Search Console to monitor the number of pages indexed. It is also a good idea to compare the number of pages submitted and number of pages indexed at regular intervals. In case the pages are not indexed by Google, you need to submit the web pages manually for indexing through the Google Console.
#17 Original Titles and Descriptions
Google recommends digital marketers to promote websites organically by creating and distributing original content. Each search algorithm update by Google even aims to penalize websites using duplicate content. But your SEO strategy must focus on eliminating duplicate titles and meta descriptions, in addition to publishing original content. You must use Google Search Console to identify the pages using the same title and meta descriptions. Each web page needs to include original content, title, and meta description to convey the exact nature of the page/content to the search engine crawlers.
#18 Crawl Rate Optimization
While crawling a website, Googlebot determines the number of URLs it can crawl based on crawl budget. It even considers the crawl budget to crawl additional web pages and improve crawling speed without impacting the web server adversely. Hence, the Googlebot often does not crawl the website fully to minimize resource consumption. You cannot make the website rank higher on SERPs without making Googlebot crawl the entire website. You must refer to the Google Search Console to find and resolve the crawl errors that prevent Googlebot from crawling the website fully.
#19 Organic Bounce Rate
The success of your SEO strategy depends on keeping visitors engaged and persuading them to visit multiple web pages. You can use the Google Search Console to calculate organic bounce rate. The bounce rate is calculated as the percentage of number of visitors abandoning the website after seeing only one page against the total number of website visitors. In case the bounce rate is high, you have to optimize specific web pages to retain and engage website visitors. It is also a great idea to optimize the pages according to the current bounce rate for individual landing pages.
#20 Organic Conversion Rate
Like organic bounce rage, organic conversion rate will help you to evaluate the performance of your SEO strategy. You must spend some time in evaluating the organic website traffic and check if your SEO strategy is effective in converting these visitors into customers. However, you must categorize the website visitors based on a number of parameters –device, browser, location, and landing page – to calculate organic conversion rate precisely. The categorization will further help you to identify and work in the ineffective aspects of the overall SEO strategy.
#21 Emerging Technologies
The new age technologies are all set to transform the way websites are designed and developed. The new age technologies has already started changing SEO rapidly. Your SEO strategy must explore ways to leverage emerging technologies like artificial intelligence (AI) to make the website rank higher and provide more relevant information to searchers. You must take advantage of AI-driven tools to gather and group more relevant keyword data. Likewise, the AI-based tools will also help you to identify the relevant search trends, group content into relevant topics, and leverage customer reviews. You cannot keep the SEO strategy relevant in the long run without leveraging the new age technologies.
However, you must remember that Google and Bing keep updating search engine algorithms frequently to make the search results relevant and up-to-date. Each search engine algorithm update search engine ranking and visibility of millions of websites at once. Hence, you cannot increase website traffic in this year without evaluating and monitoring the SEO strategy consistently. It is always important to keep the SEO strategy flexible enough to adopt latest search engine guidelines and emerging SEO trends.